Mission Impossible Rouge Nation

Aug 10, 2015 | Insights

Mission Impossible: Rouge Nation premiered last weekend and we tracked the users talking about the movie on social.

Key Findings:

– This audience is 8.4x more likely to be interested in Animation Technology

– Their favorite move is Star Wars

-They are 48x more likely to like IMAX

Demographics:

Fifty seven percent of social users talking about Mission Impossible on opening weekend were men, 47% were women. Of this audience, 29% were over the age of 54. Tweets came from LA, NYC, Chicago, Toronto, and London.

Affinities:

The favorite brand of this audience is Sony followed by Amazon, Marvel Entertainment, and Warner Bros. The top 3 websites of this audience are Hollywood Reporter, Variety, and IMDB. Favorite TV shows of this audience include Doctor Who, Star Trek, Game of Thrones, and The Walking Dead. They are 38x more likely to like The CW’s Scorpion.

The cast drew this audience in as they are 15x more likely to like Tom Cruise, 7x more likely to like Simon Pegg, and 2x more likely to like Rebecca Ferguson.

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