Momentology: Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again

Jan 29, 2015 | Insights

We were featured in Momentology for CEO, Michael Hussey’s comments around the controversial GoDaddy Super Bowl Ad.

This is straight out of the GoDaddy PR playbook. Millions of people are seeing the GoDaddy brand name today that might never have noticed before,” he said. “It works for them every year, like clockwork.

In addition, Hussey also notes GoDaddy has a unique business model in which it is “a major pain in the neck to change to a different domain and web hosting company” and so their customer retention rates “are likely very high and something like this is going to drive a lot more new customers,” which, he adds, is many more than they’ll lose

Read the full story here

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