In the spirit of Halloween, we ranked the major candy brands on Twitter by our metric, “Twitter Pull” to determine the most influential candy brand on Twitter.
Skittles topped the list with a Twitter Pull of 372, which means @Skittles is 372x more influential than the average Twitter account. KitKat, Hershey’s Kisses, Red Vines, and Snickers complete the Top 5.
We analyzed the followers of candy brands to discover who they are and what they like. Their favorites include Oreo, Tide, Covergirl, and Pretty Little Liars.