MultiChannel Merchant: The Social Matchup: Black Friday -vs- Cyber Monday

Nov 25, 2014 | Insights

We were featured on MultiChannel Merchant for our analysis on Black Friday and Cyber Monday based on the Twitter conversation from 2013.

Both days were more popular with women and Black Friday seems to have hit a younger audience, 25% of tweeter were between the ages of 18–24, like celebrities like Miley Cyrus, brands like Instagram, and Pretty Little Liars.