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NFL Kickoff Weekend

Sep 22, 2015 | Insights

Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at 1pm teams, games, and players took over the trending topics on almost all social media platforms.

Cynopsis asked us to analyze the conversation to see who these fans were.

Demographics:

-82% of social users were men

-36% of social users were teenagers

-8% live in Texas

Affinities:

This audience’s #1 interest was football, of course, but they are 8.5x more likely to be interested in Physical Therapy and 4.7x more likely to be interested in Boxing. Eight out of the ten top brands are sports related. Their favorite tech conglomerate is Yahoo, which the NFL has partnered with for streaming rights to games. Favorite celebrities of this audience include many NBA stars due to the nature of the game; the NBA highlights key players and the NFL tends to highlight each team.

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