Online Retailers: Amazon vs. Etsy

Dec 1, 2014 | Insights

We analyzed the followers of @Amazon and @etsy to discover the similarities and differences of these audiences.

It may not be surprising that 84% of Etsy’s followers are women and that they’re interested in Arts & Crafts and Beadwork if you look at the product offerings on Etsy but Kim Kardashian makes it into the Top 5 Favorite Celebrities of this audience

Amazon’s audience seems to be digitally savvy as they are interested in Online Retailers, Twitter, and YouTube.