We analyzed the followers of @Amazon and @etsy to discover the similarities and differences of these audiences.
It may not be surprising that 84% of Etsy’s followers are women and that they’re interested in Arts & Crafts and Beadwork if you look at the product offerings on Etsy but Kim Kardashian makes it into the Top 5 Favorite Celebrities of this audience
Amazon’s audience seems to be digitally savvy as they are interested in Online Retailers, Twitter, and YouTube.