@Patriots Reaches 1 Million Followers

Nov 14, 2014 | Insights

The Patriots are the first NFL team to reach 1 million followers, we analyzed those followers to determine who they are and what they like.

Those 1 million followers have, on average, 277 followers of their own reaching a total of 58.8 million Twitter users (more than any other NFL team)

53% of their followers are men and 1/3 of their followers are between the ages of 25 and 34. A very sports centered audience as the top interest is Football, all local sports teams are in the top brands, and Rob Gronkowski is the top celebrity.