#PGATOUR: PGA Championship Social Breakdown

Aug 17, 2015 | Insights

Jordan Day won his first title in Sheboygan, WI at the PGA Championship this weekend. Although not the tournament winners, Jordan Speith and Rory McIlroy were also a large part of the conversation this weekend.

Key Findings:

-81% of the audience were men

-They are 19x more likely to like Horse Racing compared to the average

-Favorite brand is ESPN

-Favorite Celebrity is Tiger Woods

Demographics:

Eighty one percent of the audience that talked about the PGA Championship were men, 24% were under the age of 18 and 22% were over the age of 54. Wisconsin was the #2 state talking about the event, topped only by Texas. Fourteen percent of this audience earns over $100K a year.

Affinities:

The favorite brand of this audience is ESPN followed by NFL and Nike. They are 85x more likely to like Golfweek Magazine, 82x more likely to like Cobra Golf, and 76x more likely to like Callaway Golf.

Favorite celebrities of this audience include Tiger Woods, Rory McIlroy, Bubba Watson, and Rickie Fowler and they are 79x more likely to like Brandt Snedeker.

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