PR News: Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

Oct 17, 2014 | Insights

We were featured on PR News for our ranking of the Most Influential Candy Brands on Twitter.

Skittles tops the list with a Twitter account that is 372x more influential than the average Twitter account. We then analyzed the followers of candy brands on Twitter to discover the demographic and affinity information around these users.