How do users of Slickdeals.net actually spend their money?

Jan 7, 2021 | Insights

StatSocial analyzed the fans of popular online deal-sharing community, Slickdeals.net

By contrasting these findings with the shopping and spending data of the average American consumer, we’ve been able to determine — across numerous categories — on which brands, at what sites, and using which credit cards, the community’s members are most likely to spend their money.

Using StatSocial‘s Silhouette, our patented audience intelligence platform, we discovered that the most prominent among the Slickdeals community’s favorite e-commerce destinations is Apple.com, and that they are twice as likely as the average American to drive a Volkswagen GTI.

We’ll let you look through the assorted infographics for yourself. In this entry’s footer, we explain a bit more about what StatSocial is and how we do what we do (insights, attribution, and activation).

Having already alluded to this group’s automotive choices, let’s start with the most “big ticket” of all the categories being put under our microscope here.


What Automobiles do Slickdeals Users Drive?

What Apparel Brands Do Slickdeals Users Prefer?

What CPG Brands Do Slickdeals Users Buy?

What Household Appliance Brands do Slickdeals Users Own?

What Brands of Footwear do Slickdeals Users Purchase?

What Ecommerce Websites do Slickdeals Users Prefer?

What Credit Cards are Slickdeals Users Most Likely to Own?

What Mobile Phone Providers do Slickdeals Users Prefer?


How StatSocial Works


When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here


Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned MediaLearn more here


StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as ViantOracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.