fbpx

Social Media Marketing World 2015 on Twitter

Mar 25, 2015 | Insights

Social Media Examiner’s Social Media Marketing World kicked off in San Diego to discover the best social media marketing techniques from the world’s top experts like Guy Kawasaki, Jay Baer, and Mari Smith (all found on our Top Social Media Power Influencers list)

With the top social talent, its not surprising Twitter is buzzing with quotes, thoughts, promotions, and networking outreach. We’re tracking the conversation all week around #SMMW15 to see who is tweeting about the event.

Thursday Recap:

  • 7,653 tweeters, over 30,000 tweets
  • 44% are men, 56% are women
  • 10% are between the ages of 18 and 24
  • Other than San Diego, the top cities tweeters are from are NYC, Chicago, Los Angeles and San Francisco
  • This audience is 4x more likely to be interested in Business Software than the average Twitter audience
  • This audience is 4.6x more likely to be interested in HTML Web Design than average
  • Their favorite Ad Agency is Ogilvy
  • 25% like Hubspot but this audience is 30x more likely to like Marketo than the average
  • This audience is 2.42x more likely to like Mad Men than the Twitter average
  • They are 4.9x more likely to like Eventbrite than the average

Wednesday Recap:

  • 2,300 Tweeters, over 7,000 tweets
  • 45% of tweeters are men, 55% are women
  • 29% of tweeters are between the ages of 35–44
  • This audience is 8.8x more likely to be interested in Freelance Writing than the average Twitter audience
  • They are 7.9x more likely to be interested in Homeschooling than the average Twitter audience
  • The favorite social media sites are, Facebook, LinkedIn, Twitter, SlideShare, Pinterest, YouTube, Instagram, Vine
  • 27% of this audience likes Guy Kawasaki
  • They are 4.5x more likely to like Storage Wars than the average Twitter audience

Pre Conference Buzz:

  • This audience’s number 1 interest in Marketing, followed closely by Email Technology
  • The favorite brand of this audience is Facebook
  • Their favorite business software is Hubspot
  • Favorite Influencer is Ann Handley
  • Favorite TV show is Shark Tank

Archives