StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Hip Pop Life.”
Digital Tribe Summary: Hip Pop Life
This suburban tribe skews slightly male and toward the younger side (18 to 34).
What unites them is a love of Hip Hop and R&B, with a focus on those all-time best-selling Hip Hop acts who are still going strong today.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Hip Pop Life
65.83% of this tribe’s members are between 18 and 34-years of age. The 41.83% who are between 25 and 34 are present among this tribe’s ranks to a degree exceeding the average by 1.64 times.