StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Stuck Inside of Mobile.”
Digital Tribe Summary: Stuck Inside of Mobile
This 64% male tribe mostly lives in the suburbs, and the majority of its members are over the age of 35.
They are connected by shared loves for computers, software, and especially mobile technology.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Stuck Inside of Mobile
Women make up over ⅓ of this group.
Nearly 30% of this tribe’s members are between ages 18 and 34, but 22.88% are over 55.
INFLUENCERS — Stuck Inside of Mobile
Eight names associated with tech development, reviewing, and/or reporting can be found above.
Steve Wozniak, a personal computer pioneer, is a favorite influencer of a percentage of this tribe 9.99 times greater than our index.
INTERESTS —Stuck Inside of Mobile
Nearly ⅓ of this bunch has an interest in ecommerce, and this is 12.22 times larger than the average.
Apple‘s iPhone is a favorite brand of over ⅕ of this tribe, and that is 8.62 times greater than the baseline.
WEBSITES —Stuck Inside of Mobile
The websites listed here cater to many of this tribe’s greatest interests, such as computer reviews and ecommerce.
31.1% of this tribe are Amazon fans, and this percentage is 9.54 times greater than the average.
PERSONALITY TRAITS —Stuck Inside of Mobile
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Cautiousness, as a personality trait, does not describe one who is hesitant or indecisive, but instead one who likes to research and weigh all options before making big decisions.
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