StatSocial Digital Tribes —  Stuck Inside of Mobile

Jul 27, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Stuck Inside of Mobile.

Digital Tribe Summary: Stuck Inside of Mobile

This 64% male tribe mostly lives in the suburbs, and the majority of its members are over the age of 35.

They are connected by shared loves for computers, software, and especially mobile technology.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Stuck Inside of Mobile

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.29 times.

Women make up over ⅓ of this group. 

Nearly 30% of this tribe’s members are between ages 18 and 34, but 22.88% are over 55.

INFLUENCERS — Stuck Inside of Mobile

Eight names associated with tech development, reviewing, and/or reporting can be found above.

Steve Wozniak, a personal computer pioneer, is a favorite influencer of a percentage of this tribe 9.99 times greater than our index.

Casey Neistat

INTERESTS —Stuck Inside of Mobile

Nearly of this bunch has an interest in ecommerce, and this is 12.22 times larger than the average.


YOUTUBE CHANNELS—Stuck Inside of Mobile

The channels listed here are all dedicated to reporting on, and reviewing, the latest in tech, and especially mobile.

Marques Brownlee, one of YouTube‘s most influential tech reviewers, is a favorite of a segment of this tribe 9.70 times greater than the baseline.

Marques Brownlee.

BRANDS —Stuck Inside of Mobile

Apple‘s iPhone is a favorite brand of over ⅕ of this tribe, and that is 11.22 times greater than the baseline.

Best Buy

WEBSITES —Stuck Inside of Mobile

The websites listed here cater to many of this tribe’s greatest interests, such as computer reviews and ecommerce.

31.1% of this tribe are Amazon fans, and this percentage is 9.54 times greater than the average.

PERSONALITY TRAITS —Stuck Inside of Mobile

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Cautiousness, as a personality trait, does not describe one who is hesitant or indecisive, but instead one who likes to research and weigh all options before making big decisions.

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More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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