StatSocial Digital Tribes —  Infinite Monkeys and a Typewriter

Aug 11, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Infinite Monkeys and a Typewriter.

Digital Tribe Summary: Infinite Monkeys and a Typewriter

This tribe of urbanites and suburbanites is nearly half-and-half men and women, and they are rather solidly working-to-middle-class.

The internet is a very big place, and fully-realized tribes lacking a clearly defined narrative are inevitable. What unites this bunch is a seemingly disparate assortment of shared affinities, interests, and passions.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Infinite Monkeys and a Typewriter

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.02 times.


For all statistical intents and purposes the gender divide is essentially even.

While the segment of this tribe earning over $100k annually under-indexes by 0.27 times, the remaining income brackets are represented to degrees ultimately rather close to the U.S. average.

Millennials and boomers, two generations often pitted against each other in the media, each make up approximately ¼ of this audience. Gen Z is largely sitting this one out, but the boomers are here to a degree that exceeds their presence in the average U.S. online audience by 1.59 times.

From the early-70s TV show, ‘Lancelot Link: Secret Chimp,’ which featured an all chimp cast. Here we see the recurring in-universe rock band, The Evolution Revolution.

INFLUENCERS — Infinite Monkeys and a Typewriter

This is not only an unlikely collection of notables to see bundled together, but each one of these individuals can boast counting at least 10% of this tribe’s members as their fans. That is rather significant.

For fun, let’s highlight Soleil Moon Frye, who, starting when she was 8-years old, played the title role in all four seasons of the 80s family sitcom, ‘Punky Brewster.’ She maintains a strong social media presence, with over a million followers on Twitter, and will even be starring in a 10-episode revival of ‘Punky.

Ms. Moon Frye is a top influencer for 13.21% of this tribe’s members, a segment exceeding the index by 23.88 times.

We do not know for certain whether or not Danny Glover, Ethan Suplee, Fred Durst, and Samantha Ronson accompany one another on an annual spa retreat. So, let’s assume they do. 

BRANDS —Infinite Monkeys and a Typewriter

Philanthropy, the arts, global economics, computers, casino gambling, fine leather good, women’s professional basketball, and the Phillies.

In reality, it’s quite easy to imagine a group of people who share such interests, but it’s still fun that it’s this rather specific and varied combination.

Literacy and gender equality focused non-profit, Room to Read, is a brand with which 6.77% of this tribe’s members concern themselves. This percentage is 27.67 times greater than the index.

A figure of Philadelphia Phillies (a fave here to a degree 10.73 times greater than the index) Baseball Hall of Fame third baseman, Mike Schmidt. This was designed and manufactured by McFarlane Toys (a fave brand here to a degree exceeding the U.S. average by 22.34 times). 

TV Shows—Infinite Monkeys and a Typewriter

A mixed bag here, and we would expect no less from this whimsical assortment.

Mindy Kaling’s cancelled, but eternally on streaming, ‘The Mindy Project,’ is a favorite show with 14.04% of this tribe’s members. This is a bit over 3 ½ greater than the U.S. average. 

Gossip Girl

WEBSITES —Infinite Monkeys and a Typewriter

As is somewhat detectable throughout, however eclectic the favorites, this is a tribe with an interest in TV, movies, music, arts, and popular culture. With iD, RogerEbert.com, Defamer, Pitchfork, and arguably Kickstarter, we can see these general interests explored.

Favorite website, Pitchfork, regarded this 2005 release from top influencer, Imogen Heap in a somewhat dismissive way. This tribe, however, takes both rather seriously.  

PERSONALITY TRAITS—Infinite Monkeys and a Typewriter

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Those described as exhibiting the personality trait, trust, proceed with the assumption that people are fundamentally fair and well-intentioned. While not saps or pushovers, they believe that if you approach people in good faith, it increases the likelihood that they will respond in kind.

This tribe averages in the 64.85th percentile for possessing this trait. 

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