StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “All the Latest From Hollywood.”
Digital Tribe Summary: All the Latest From Hollywood
This mostly suburban tribe skews heavily female, with a majority of members ranging in age from mid-20s to mid-40s.
They share loves for fashion, reality TV, and most of all, celebrity news and gossip.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —All the Latest From Hollywood
Accounting for 86.72% of those found here, women are a dominant majority. Their presence within this tribe is 1.73 times greater than the U.S. average.
65.59% of this tribe’s members are between ages 25 and 44, with those between 25 and 34 accounting for very nearly 38% of those in this group .
PRINT MEDIA — All the Latest From Hollywood
People Magazine is a favorite periodical of 63.84% of this tribe’s members, a segment that is 19.22 times larger than the baseline.
WEBSITES—All the Latest From Hollywood
Perusing showbiz reporting and gossip accounts for a significant quantity of the time this tribe’s members spend online.
Perez Hilton’s nominal site is a regular web destination for 29.52% of those found here, a segment that is 12.22 times greater than the average. .
TV SHOWS—All the Latest From Hollywood
Cancelled in August 2020, after 29 years of being beamed into the homes of millions of Americans, ‘E! News‘ is a favorite show of 65.44% of this tribe’s members. This percentage exceeds the index by 14.88 times.
PERSONALITY TRAITS —All the Latest From Hollywood
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Modesty, in a personality context, describes one who is humble, and quick to downplay their own gifts and achievements, while praising the accomplishments of others. This tribe averages in the 72.35th percentile for this trait.
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