StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Another Woman’s Treasure.”
Digital Tribe Summary: Another Woman’s Treasure
This is a tribe made up of mostly women, aged 18 to 34, who live in rural areas.
The shared affinities that bond them as a tribe are reality TV shows. They are especially fond of the ‘Teen Mom’ and ‘Jersey Shore’ franchises.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Another Woman’s Treasure
Over half of this tribe is between ages 25 and 44, with over 62% earning under $50k annually.
INFLUENCERS — Another Woman’s Treasure
Going deeper than a top 10 to give a fuller picture. This list reports a nearly equal love for MTV’s ‘Teen Mom’ and ‘Jersey Shore.’
This tribe’s love for the ‘Teen Mom’/‘16 and Pregnant’ franchise of shows dramatically exceeds the baseline.
BRANDS — Another Woman’s Treasure
The footwear lines of two MTV reality stars, Kristin Cavallari (‘Laguna Beach’) and Jessica Simpson (‘Newlyweds: Nick and Jessica’), each appeal to over 10% of this tribe.
TV SHOWS — Another Woman’s Treasure
‘Teen Mom’ fans are in this tribe to a degree 101 ⅘ times greater than their existence within the average U.S. audience.
INTERESTS — Another Woman’s Treasure
Perhaps reflecting this tribe’s relative youth, over 16% are interested in Skateboarding.
Also, possibly reflecting their rural locations, 42.55% are fans of Country Music.
WEBSITES — Another Woman’s Treasure
User-submission driven humor sites, sites with potentially profane initialisms for names, and celebrity news and gossip sites, are where this group spends their time when surfing the web.
PERSONALITY TRAITS — Another Woman’s Treasure
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, Emotionality means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.
This tribe averages in the 79.65th percentile for this trait.
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