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StatSocial Digital Tribes — Another Woman’s Treasure

Jun 1, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Another Woman’s Treasure.”

Digital Tribe Summary: Another Woman’s Treasure

Original ‘Teen Mom’ castmembers, in 2019, with familiar ‘Jersey Shore’ faces lurking in the back.

This is a tribe made up of mostly women, aged 18 to 34, who live in rural areas.

The shared affinities that bond them as a tribe are reality TV shows. They are especially fond of the ‘Teen Mom’ and ‘Jersey Shore’ franchises.

You may have forgotten, but the members of this tribe still think of “The Situation” on occasion.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Another Woman’s Treasure

EXPLANATION: The blue bar reports the percentage of the Another Woman’s Treasure tribe that is male or female. The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline (in this case, the average U.S. online audience). Under-indexed numbers are in red, and over-indexed in green. The female portion of this tribe exceeds what would be found within the Average U.S. audience by a considerable 1.70 times.
EXPLANATION: The blue bar reports the percentage of the Another Woman’s Treasure tribe earning within the bracket indicated in the left hand column. The grey bar shares the baseline, which here is the average American online audience (also signified by the dotted vertical line). The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline. Under-indexed numbers are in red, and over-indexed in green. In this case, the percentage of this tribe earning under $50k a year is larger than what you’d find within the average U.S. online audience by 1.31 times.

Over half of this tribe is between ages 25 and 44, with over 62% earning under $50k annually.

INFLUENCERS — Another Woman’s Treasure

Going deeper than a top 10 to give a fuller picture. This list reports a nearly equal love for MTV’s ‘Teen Mom’ and ‘Jersey Shore.’

This tribe’s love for the ‘Teen Mom’/‘16 and Pregnant’ franchise of shows dramatically exceeds the baseline.

Jersey Shore’ star, Vinny Guadagnino, is seen here kicking it with ‘Teen Mom 2’ star, and our top-ranked (by index score) influencer, Jenelle Evans.

BRANDS — Another Woman’s Treasure

The footwear lines of two MTV reality stars, Kristin Cavallari (‘Laguna Beach’) and Jessica Simpson (‘Newlyweds: Nick and Jessica’), each appeal to over 10% of this tribe.

Kristin Cavallari and Jessica Simpson, each wearing a pair of kicks from their respective signature lines.

TV SHOWS — Another Woman’s Treasure

Teen Mom’ fans are in this tribe to a degree 101 ⅘ times greater than their existence within the average U.S. audience.

VH1’s ‘Mob Wives,’ a favorite show of 6% of this tribe’s members.

INTERESTS — Another Woman’s Treasure

Perhaps reflecting this tribe’s relative youth, over 16% are interested in Skateboarding.

Also, possibly reflecting their rural locations, 42.55% are fans of Country Music.

WEBSITES — Another Woman’s Treasure

User-submission driven humor sites, sites with potentially profane initialisms for names, and celebrity news and gossip sites, are where this group spends their time when surfing the web.

PERSONALITY TRAITS — Another Woman’s Treasure

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, Emotionality means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.

This tribe averages in the 79.65th percentile for this trait.

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INTERESTED?

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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