StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Beam Me Up Before You Go-Go.”
Digital Tribe Summary: Beam Me Up Before You Go-Go
This nearly 68% male tribe resides mostly in the suburbs. The majority of its members are solidly middle-aged.
The common loves that connect them involve sci-fi, fantasy, video games, and computers, but above all else, this group shares a deep affection for ‘Star Trek.’
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Beam Me Up Before You Go-Go
Making up a bit under ⅓ of this group, women quite present here.
While over a quarter of this tribe’s members are between ages 18 and 34, the majority fall between 35 and 54.
INFLUENCERS — Beam Me Up Before You Go-Go
Six actors associated with one iteration of ‘Star Trek,’ or another, can be found here.
The 83-year old, George Takei, first gained fame playing Hikaru Sulu on the original ‘Star Trek,’ in the ’60s. His more recent years, however, as an activist and social media influencer may wind up being his greatest legacy.
Takei is a favorite of over 21% of this tribe’s members. That percentage exceeds our index by 20.33 times.
INTERESTS —Beam Me Up Before You Go-Go
Very nearly a full ⅓ of this bunch are into comic books. That segment-size is 6.40 times greater than the U.S. average.
WEBSITES —Beam Me Up Before You Go-Go
This is a diverse assortment of sites, covering topics and services that range from video games to satire, and from technology to politics.
10.38% of this group reads The Onion regularly. This percentage is 3.45 times greater than what you’d find within the average American audience.
PERSONALITY TRAITS —Beam Me Up Before You Go-Go
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Self-consciousness, as a personality trait, does not necessarily describe one who is inordinately uptight, or concerned over how others may perceive them. Here, it really describes one who is self-aware, and understands their place in a given situation and/or discussion.
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