StatSocial Digital Tribes — Beam Me Up Before You Go-Go

Jun 30, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Beam Me Up Before You Go-Go.

Digital Tribe Summary: Beam Me Up Before You Go-Go

This nearly 68% male tribe resides mostly in the suburbs. The majority of its members are solidly middle-aged.

The common loves that connect them involve sci-fi, fantasy, video games, and computers, but above all else, this group shares a deep affection for ‘Star Trek.’

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Beam Me Up Before You Go-Go

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.36 times.

Making up a bit under ⅓ of this group, women quite present here.

While over a quarter of this tribe’s members are between ages 18 and 34, the majority fall between 35 and 54.

INFLUENCERS — Beam Me Up Before You Go-Go

Six actors associated with one iteration of ‘Star Trek,’ or another, can be found here.

The 83-year old, George Takei, first gained fame playing Hikaru Sulu on the original ‘Star Trek,’ in the ’60s. His more recent years, however, as an activist and social media influencer may wind up being his greatest legacy.

Takei is a favorite of over 21% of this tribe’s members. That percentage exceeds our index by 20.33 times.

Their sphere of influence can easily be accessed while handsomely displayed upon your shelf. 

INTERESTS —Beam Me Up Before You Go-Go

Very nearly a full ⅓ of this bunch are into comic books. That segment-size is 6.40 times greater than the U.S. average.

Star Trek: The Role Playing Game,’ published by FASA Corporation during the early-80s . 

TV SHOWS—Beam Me Up Before You Go-Go

Mythbusters‘ is a favorite of a substantial 30.7% of this tribe. This percentage is 30.89 times greater than what you’d find among the average U.S. audience.

Jodie Whittaker, the current title star of long-running, U.K. television institution, ‘Doctor Who.’  

BRANDS —Beam Me Up Before You Go-Go

Texas-based, Gearbox Software — developers of such titles as (the also listed) ‘Borderlands‘ and ‘Battleborn‘ — finds fans among a segment of this tribe exceeding the baseline by 8.62 times.


Star Trek: Conquest,’ a game published by Bethesda Softworks for the Nintendo Wii and Sony‘s PS2, in 2007.  

WEBSITES —Beam Me Up Before You Go-Go

This is a diverse assortment of sites, covering topics and services that range from video games to satire, and from technology to politics.

10.38% of this group reads The Onion regularly. This percentage is 3.45 times greater than what you’d find within the average American audience.

The most popular creator, currently, on Polygon‘s YouTube channel, Brian David Gilbert; best known for his ongoing series, ‘Unraveled.’ 


In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Self-consciousness, as a personality trait, does not necessarily describe one who is inordinately uptight, or concerned over how others may perceive them. Here, it really describes one who is self-aware, and understands their place in a given situation and/or discussion.

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