StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “ Beantown Ball.”
Digital Tribe Summary: Beantown Ball
This tribe’s members span generations and genders, and mostly live outside of the city.
They are united by their love for Boston-area sports teams, and New England media outlets and personalities.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Beantown Ball
This tribe’s largest segment is over 54, but membership is evenly divided among all age-groups.
INFLUENCERS — Beantown Ball
David “Big Papi” Américo Ortiz, former Boston Red Sox DH, tops the list.
BRANDS — Beantown Ball
Boston sports franchises own this list’s top spots, and this they do both in raw percentages and in relation to the baseline.
48% of those here are Bruins‘ fans, and that is 129.14 times greater than the index
TV SHOWS — Beantown Ball
Nearly 20% of this bunch watches ‘SportsCenter,’ and that is 4 ¼ times larger than what you’d find within the average U.S. audience.
INTERESTS — Beantown Ball
41.61% of this tribe are hockey fans, and that is 11.57 times larger than the baseline.
WEBSITES —Beantown Ball
The sites on this list cater to diverse interests, but half cater to sports fans directly.
ESPN‘s site is a favorite of 30.7% of this tribe’s members, and that is 3.57 times greater than the average.
PERSONALITY TRAITS — Beantown Ball
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Dutifulness describes one who meets responsibilities without complaint, and is loyal and truthful. This tribe averages in the 61.75th percentile for this trait.
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