StatSocial Digital Tribes - Beantown Ball

Jul 14, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “ Beantown Ball.”

Digital Tribe Summary: Beantown Ball

This tribe’s members span generations and genders, and mostly live outside of the city.

They are united by their love for Boston-area sports teams, and New England media outlets and personalities.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Beantown Ball

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.25 times.

This tribe’s largest segment is over 54, but membership is evenly divided among all age-groups.

I love that dirty water, Boston you’re my home.” Los Angeles’ The Standells singing the Boston Red Sox’s victory song, and the town’s unofficial anthem.

INFLUENCERS — Beantown Ball

David “Big Papi” Américo Ortiz, former Boston Red Sox DH, tops the list.

BRANDS — Beantown Ball

Boston sports franchises own this list’s top spots, and this they do both in raw percentages and in relation to the baseline.

48% of those here are Bruins‘ fans, and that is 129.14 times greater than the index

TV SHOWS — Beantown Ball

Nearly 20% of this bunch watches ‘SportsCenter,’ and that is 4 ¼ times larger than what you’d find within the average U.S. audience.

INTERESTS — Beantown Ball

41.61% of this tribe are hockey fans, and that is 11.57 times larger than the baseline.

WEBSITES —Beantown Ball

The sites on this list cater to diverse interests, but half cater to sports fans directly.

ESPN‘s site is a favorite of 30.7% of this tribe’s members, and that is 3.57 times greater than the average.


In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Dutifulness describes one who meets responsibilities without complaint, and is loyal and truthful. This tribe averages in the 61.75th percentile for this trait.

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