StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Cosmetically Colossal.”
Digital Tribe Summary: Cosmetically Colossal
This is a tribe of mostly urban and suburban women in their late-teens-to-early-30s.
They share a love for the worlds of cosmetics, skincare, and beauty influencers.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Cosmetically Colossal
Women dominate this tribe, with those ages 35 and up represented here to a degree falling well short of the average U.S. social media audience.
INTERESTS — Cosmetically Colossal
Nearly 82% here are interested in beauty. Those interested in body art, however, can be found her to a degree exceeding the baseline by 17.94 times.
INFLUENCERS — Cosmetically Colossal
Dutch beauty influencer, Nikkie de Jager — a.k.a., NikkieTutorials — is the most over-indexed name on this list of internet celebs. Nikkie’s fans can be found within this tribe to a degree exceeding the baseline by 67.9 times.
BRANDS — Cosmetically Colossal
All brands are makeup/beauty related, as expected.
Makeup and beauty chain, ULTA Beauty, is a favorite with one-third of this tribe’s members. That percentage over-indexes the baseline by a rather breathtaking 156.73 times.
TV SHOWS — Cosmetically Colossal
FX’s long-running, ‘American Horror Story,’ is the most over-indexed show here. Its fans dwell within this tribe to a degree exceeding the U.S. average by 4.96 times.
YOUTUBE CHANNELS — Cosmetically Colossal
Beauty influencer, Manny MUA’s channel is a favorite of over 19% of this tribe. That percentage exceeds the baseline by 67.17 times.
WEBSITES — Cosmetically Colossal
The target audience of San Francisco based lifestyle site, POPSUGAR, overlaps perfectly with the demographics of this tribe. It finds loyal visitors here to a degree over-indexing the baseline by 13.74 times.
PERSONALITY TRAITS — Cosmetically Colossal
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
As a personality trait, orderliness, describes those who pay attention to details, and keep careful track of things. They are tidy, and extremely well-organized.
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