StatSocial Digital Tribes - Cosmetically Colossal

Jun 26, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Cosmetically Colossal.”

Digital Tribe Summary: Cosmetically Colossal

Jackie Aina.

This is a tribe of mostly urban and suburban women in their late-teens-to-early-30s.

They share a love for the worlds of cosmetics, skincare, and beauty influencers.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Cosmetically Colossal

EXPLANATION: The blue bar reports the percentage of the Cosmetically Colossal tribe that is male or female. The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline (in this case, the average U.S. online audience). Under-indexed numbers are in red, and over-indexed in green. The female portion of this tribe exceeds what would be found within the Average U.S. audience by 1.78 times.
EXPLANATION: The blue bar reports the percentage of the Cosmetically Colossal tribe earning within the bracket indicated in the left hand column. The grey bar shares the baseline, which here is the average American online audience (also signified by the dotted vertical line). The index score reports, at-a-glance, the degree to which this percentage is in keeping with, falls short of, or exceeds the baseline. In this case, the percentage of this tribe earning under $50k a year is larger than what you’d find within the average U.S. online audience by 1.36 times.

Women dominate this tribe, with those ages 35 and up represented here to a degree falling well short of the average U.S. social media audience.

Nikkie “NikkieTutorials” de Jager.

INTERESTS — Cosmetically Colossal

Nearly 82% here are interested in beauty. Those interested in body art, however, can be found her to a degree exceeding the baseline by 17.94 times.

INFLUENCERS — Cosmetically Colossal

Dutch beauty influencer, Nikkie de Jager — a.k.a., NikkieTutorials —  is the most over-indexed name on this list of internet celebs. Nikkie’s fans can be found within this tribe to a degree exceeding the baseline by 67.9 times.

Tati Westbrook. The second most over-indexed influencer here. A favorite of over 15% of this tribe.

BRANDS — Cosmetically Colossal

All brands are makeup/beauty related, as expected.

Makeup and beauty chain, ULTA Beauty, is a favorite with one-third of this tribe’s members. That percentage over-indexes the baseline by a rather breathtaking 156.73 times.

TV SHOWS — Cosmetically Colossal

FX’s long-running, ‘American Horror Story,’ is the most over-indexed show here. Its fans dwell within this tribe to a degree exceeding the U.S. average by 4.96 times.

Promotional image from ‘American Horror Story: Apocalypse’ (season 8, 2018).

YOUTUBE CHANNELS — Cosmetically Colossal

Beauty influencer, Manny MUA’s channel is a favorite of over 19% of this tribe. That percentage exceeds the baseline by 67.17 times.

Cristine “Simply Nailogical” Rotenberg. 

WEBSITES — Cosmetically Colossal

The target audience of San Francisco based lifestyle site, POPSUGAR, overlaps perfectly with the demographics of this tribe. It finds loyal visitors here to a degree over-indexing the baseline by 13.74 times.

PERSONALITY TRAITS — Cosmetically Colossal

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

As a personality trait, orderliness, describes those who pay attention to details, and keep careful track of things. They are tidy, and extremely well-organized.

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