StatSocial Digital Tribes  —  Do You Like Huey Lewis and the News?

Jun 11, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Do You Like Huey Lewis and the News?”

Digital Tribe Summary: Do You Like Huey Lewis and the News?


This tribe of middle-aged city-folk skews male, but nearly a third are female.

They are bonded by shared interests in finance, investing, and the stock market.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Do You Like Huey Lewis and the News?

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.39 times.

While skewing confidently male, a not-at-all small 30% of this tribe are female.

At over 29%, the segment of this tribe earning over $100k a year exceeds what you’d find within the average U.S. online audience by 2.72 times.

INTERESTS — Do You Like Huey Lewis and the News?

All of this tribe’s interests revolve around money or general finance.

The exception, travel within U.S.A., could be referring to the enjoyment of rewards earned through ventures, work, and investing, or perhaps it means business travel. Both?

A precursor of the New York Stock Exchange, the New York Curb Association found brokers and clients signalling from the street to the office windows above, doing their trading outdoors. They mostly moved their business indoors during the 1920s.

INFLUENCERS — Do You Like Huey Lewis and the News?

Jim Cramer, host of CNBC’s ‘Mad Money,’ and cofounder of TheStreet.com, finds favor among this tribe’s members to a degree exceeding the U.S. average by a dramatic 53.40 times.

Jim Cramer.

BRANDS — Do You Like Huey Lewis and the News?

The relatively young (about 49-years old), but hugely important, NASDAQ stock exchange is the most over-indexed brand here.

It is of interest to a segment of this tribe exceeding the baseline by 34.09 times.

TV SHOWS — Do You Like Huey Lewis and the News?

With some of the show’s featured personalities peppering the influencers list above, it’s not entirely surprising to see ‘Shark Tank’ top the list here.

The reality series finds fans within this tribe to an extent exceeding the average U.S. audience by 13.78 times.

The celebrated sharks of ABC’s ‘Shark Tank.’

WEBSITES — Do You Like Huey Lewis and the News?

Slightly over 25% of this tribe regularly visits financial news site, MarketWatch. That percentage is 32.59 times larger than what you’d find within the average American online audience.

PERSONALITY TRAITS — Do You Like Huey Lewis and the News?

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Intellect, as a personality trait, describes those not only willing, but driven to ponder the big questions, and never stop searching for answers.

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