StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “FIFA Beliefas.”
Digital Tribe Summary: FIFA Beliefas
This mostly urban and male tribe skews younger (34 and under).
What unites them is a love of soccer (or, if you prefer, football) — both teams and players — from throughout the world.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — FIFA Beliefas
Accounting or over ⅕ of this tribe’s members, women are a still statistically significant minority here.
Over 54% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.18 times.
INFLUENCERS — FIFA Beliefas
Spanish midfielder, Andrés Iniesta, who is most celebrated for his 16 years with La Liga‘s FC Barcelona, and currently plays for Japan’s Vissel Kobe, can boast having 26.07% of this tribe’s members as fans. This percentage is 54.86 times greater than the index.
BRANDS —FIFA Beliefas
Spain’s top men’s pro-football league, best known simply as La Liga, is the most over-indexed brand here, appealing to a segment of this tribe that 65.56 times larger than the U.S. average.
The league’s two most celebrated clubs, FC Barcelona and Real Madrid, find favor among 36.04% and 34.47% of this group’s members, respectively.
INTERESTS —FIFA Beliefas
8.49% of this tribe’s members enjoy the “sweet science” that is boxing, and that percentage exceeds the baseline by 1.40 times.
WEBSITES —FIFA Beliefas
Very nearly 17% of this tribe’s members routinely visit Fox Sports‘ online home, and this is 5.03 times greater than the average.
PERSONALITY TRAITS —FIFA Beliefas
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Imagination, as a personality trait, describes those who bore easily. For them, fantasy is not a mere escape, but the doorway to their rich inner-lives. This tribe averages in the 65.2nd percentile for exhibiting this trait.
— — — — — — —
We encourage you to reach out to us here.
More information on our data can be found here.
And the links below provide information on a variety of the solutions we provide:
To request a full-on demo, click here.