StatSocial Digital Tribes — FIFA Beliefas

Aug 13, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “FIFA Beliefas.

Digital Tribe Summary: FIFA Beliefas

Left to Right: Daniel Alves, David Luiz, Sergio Aguero, Cesc Fàbregas, Carles Puyol, David Villa, Andrés Iniesta, Xabi Alonso, Sergio Ramos, Iker Casillas 

This mostly urban and male tribe skews younger (34 and under).

What unites them is a love of soccer (or, if you prefer, football) — both teams and players — from throughout the world.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.


EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.57 times.


Accounting or over ⅕ of this tribe’s members, women are a still statistically significant minority here.

Over 54% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.18 times.

Sylvester Stallone, Michael Caine, and Pelé starred in a John Huston directed, World War II soccer drama? Why yes, and the reason you’e never heard of it? It’s not very good. 


Spanish midfielder, Andrés Iniesta, who is most celebrated for his 16 years with La Liga‘s FC Barcelona, and currently plays for Japan’s Vissel Kobe, can boast having 26.07% of this tribe’s members as fans. This percentage is 54.86 times greater than the index.

Greatest goalkeeper of all-time? Well, one of them, surely. Real Madrid legend, Iker Casillas.


Spain’s top men’s pro-football league, best known simply as La Liga, is the most over-indexed brand here, appealing to a segment of this tribe that 65.56 times larger than the U.S. average.

The league’s two most celebrated clubs, FC Barcelona and Real Madrid, find favor among 36.04% and 34.47% of this group’s members, respectively.

Portuguese footballer, Cristiano Ronaldo (a fave of over 40% of this tribe’s members, exceeding the average by 17.70 times), first gained international superstardom during his nine years with La Liga‘s Real Madrid. Since July 2018, he has been playing for Italy’s Juventus F.C.  


8.49% of this tribe’s members enjoy the “sweet science” that is boxing, and that percentage exceeds the baseline by 1.40 times.

Soccer tennis (a game primarily designed to help improve player dexterity and ball juggling agility) is not the tennis enjoyed by nearly 13% of this tribe’s members. 


ESPN’s Spanish language sister, ESPN Deportes, is regularly viewed by 7.25% of those within this group. This percentage exceeds the average by 66.3 times.

Some of Spanish designer, Nerea Palacios’ concept art for what the kits might look like in a Westeros World Cup (Westeros being the world in which ‘Game of Thrones‘ — a favorite show of a segment of this tribe that is 1.73 times greater than the index — is set).   


Very nearly 17% of this tribe’s members routinely visit Fox Sports‘ online home, and this is 5.03 times greater than the average.

Jeremy Lynch and Billy Wingrove of YouTube‘s 12 million subscriber-strong, F2Freestylers – Ultimate Soccer Skills Channel.


In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Imagination, as a personality trait, describes those who bore easily. For them, fantasy is not a mere escape, but the doorway to their rich inner-lives. This tribe averages in the 65.2nd percentile for exhibiting this trait.

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