StatSocial Digital Tribes — Food Court Cult

Aug 31, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Food Court Cult.

Digital Tribe Summary: Food Court Cult

This tribe lives far from the city, skews slightly female, and fairly evenly spans all age-brackets.

They share loves for both reality TV programs centered on paranormal phenomena, and major American restaurant chains.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Food Court Cult

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.15 times.

 

This tribe gathers under an inclusive tent, with all from Gen Z to boomers, and up, present in roughly equal proportions.

Women are the majority here, but only slightly so.

YouTube‘s Reviewbrah — aka,TheReportOfTheWeek — a deservedly widely beloved creator. Here he is seen reviewing KFC‘s Chicken & Donuts Sandwich. The Colonel’s chicken joint is a favorite with 26.92% of those here, a segment exceeding the index by 37.35 times. 

BRANDS — Food Court Cult

28.67% of this tribe’s members are happy, regular Burger King diners. This percentage is 29.83 times greater than the U.S. average.

As a promotional tie-in with The Village People‘s, 1980 big-screen debut, ‘Can’t Stop the Music,’ Baskin-Robbins (a chain enjoyed by a segment of this tribe that is 41.33 times greater than the baseline) rolled out the flavor, ‘Can’t Stop the Nuts.’ Neither the flick nor the flavor stuck around for long. 

INTERESTS—Food Court Cult

The interest shown by 8.02% of this tribe’s members for genealogy, may relate to the interest in the paranormal that you’ll soon see illustrated.

The interest shown in office supplies, by a segment of this tribe that is 9.85 times larger than the average, might be no more complicated than the fact that it’s just good practice to have tape, paperclips, envelopes, etc., on hand.

INFLUENCERS—Food Court Cult

Ghost influencers? Ghost hunting influencers? However you’d describe them, this list features many paranormal investigators, and the like, who have achieved broad notoriety due to being featured on one of cable’s many ghost busting oriented reality series.

Moving away from the haunted castle and directly toward Flavor Town, however, we will point out that Guy Fieri receives love from 5.23% of those here. This exceeds the index by 3.20 times.

No caption needed.  

TV SHOWS—Food Court Cult

This list is impressively on brand, we’ve got some ghosts and we’ve got some food.

But a tribe cannot exist on ghosts and grub alone, and this one rounds out their televisual diet with zombies, competitive singing, comedy, melodrama, and current events.

The cast of A&E‘s 2019 revival of ‘Ghost Hunters.’ The show is must-see TV for 16.88% of this tribe’s members, and that exceeds the average by 33.15 times. 

WEBSITES—Food Court Cult

Two of the strongest survivors of the original dot com boom, of nearly 20-years ago now, eBay and Amazon are the most profoundly over-indexed web destinations with this tribe.

The ecommerce behemoth that is Amazon is a favorite destination of 20.33% of this tribe’s members. This percentage is 5.33 times greater than the American average.

These McDonaldland collectible glasses are precisely the sorts of items a dedicated fast food aficionado might log on to eBay hoping to find. And, hey, they also might be haunted. Who’s to say? If so, for this tribe, it would really be a win / win. 

PERSONALITY TRAITS —Food Court Cult

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.

This tribe averages in the 66.65th percentile for this trait.

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