StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Food Court Cult.”
Digital Tribe Summary: Food Court Cult
This tribe lives far from the city, skews slightly female, and fairly evenly spans all age-brackets.
They share loves for both reality TV programs centered on paranormal phenomena, and major American restaurant chains.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Food Court Cult
This tribe gathers under an inclusive tent, with all from Gen Z to boomers, and up, present in roughly equal proportions.
Women are the majority here, but only slightly so.
BRANDS — Food Court Cult
28.67% of this tribe’s members are happy, regular Burger King diners. This percentage is 29.83 times greater than the U.S. average.
INTERESTS—Food Court Cult
The interest shown by 8.02% of this tribe’s members for genealogy, may relate to the interest in the paranormal that you’ll soon see illustrated.
The interest shown in office supplies, by a segment of this tribe that is 9.85 times larger than the average, might be no more complicated than the fact that it’s just good practice to have tape, paperclips, envelopes, etc., on hand.
INFLUENCERS—Food Court Cult
Ghost influencers? Ghost hunting influencers? However you’d describe them, this list features many paranormal investigators, and the like, who have achieved broad notoriety due to being featured on one of cable’s many ghost busting oriented reality series.
Moving away from the haunted castle and directly toward Flavor Town, however, we will point out that Guy Fieri receives love from 5.23% of those here. This exceeds the index by 3.20 times.
PERSONALITY TRAITS —Food Court Cult
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.
This tribe averages in the 66.65th percentile for this trait.
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