StatSocial Digital Tribes — Footie Fantastic

Jul 17, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Footie Fantastic.”

Digital Tribe Summary: Footie Fantastic

Ian Wright, MBE, is seen here being awesome. Wright is a legendary British footballer, who is now a sports commentator for the BBC.

This 83% male tribe mostly lives in the suburbs. Its members are of all ages, but the majority are aged 34 and under.

Soccer (football), particularly the U.K.’s Premier League, is their greatest shared affinity.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Footie Fantastic

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.66 times. 

Men make up over 83% of this tribe.

Nearly 29% of this tribe is between ages 18 and 24, although all age-ranges are present here in percentages close to the baseline.

Long before the debut of EA Sports‘ ‘FIFA‘ games, there was the British game, Subbuteo. The photo above provides an excellent outline of the basics. 

INFLUENCERS — Footie Fantastic

Former Crystal Palace and Arsenal striker, Ian Wright, tops the list here. Over 14% of this tribe are fans, a percentage that is 30.44 times greater than the baseline.

Former Manchester United star, Gary Neville. Now a respected broadcaster, Neville is a favorite of over 25% of this tribe. 

BRANDS — Footie Fantastic

Six Premier League teams are on this list, in addition to the league itself. The United States’ professional Major League Soccer,  finds fans here to an extent 16.28 times greater than the U.S. average.

Fans of Manchester United and Arsenal F.C. display their devotion during the 1977 FA Cup final.

INTERESTS — Footie Fantastic

Over 25% of this tribe’s members love boxing, a percentage 5.09 times greater than the U.S. average.

Former heavyweight champion, Lennox Lewis, one of the greatest boxers to ever come from the U.K.

WEBSITES — Footie Fantastic

21.87% of this tribe are visitors to Sky Sports’ website, and this is 20.77 times greater than the average.


In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Liberalism, as a personality trait, describes one who who places a high premium on not only their own autonomy and freedoms, but respecting the freedoms of all others.

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