StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Gamers Not Lamers.”
Digital Tribe Summary: Gamers Not Lamers
This tribe mostly resides in the distant suburbs and country, and skews decidedly male, and under 34-years of age.
They are united by their affinities for gaming, esports, consoles, tech, and gaming news media .
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Gamers Not Lamers
Over 60% of this tribe’s members are under 34, with nearly 28% being under 24.
Over 56% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.21 times.
INFLUENCERS —Gamers Not Lamers
Genre entertainment and gaming oriented media brand, Rooster Teeth, finds a number of their personalities upon the above list.
David Vonderhaar, game designer and director for Treyarch, and developer of the multiplayer modes of a number of ‘Call of Duty‘ titles, finds favor with a segment of this tribe that is 23.28 times larger than the U.S. average.
BRANDS —Puck Heads
Capcom, the Japanese games publisher responsible for the iconic ‘Mega Man,’ ‘Resident Evil,’ and ‘Street Fighter‘ franchises, along with so much else, is beloved by a percentage of this bunch that is 22.89 times larger than the baseline.
INTERESTS —Gamers Not Lamers
Of interest to 24.5% of those here is the still growing, competitive pursuit that is esports. That percentage surpasses the index by 11 times.
YOUTUBE CHANNELS—Gamers Not Lamers
Some of the platform’s most long-running and/or prominent gaming-oriented creators populate this list.
Perhaps most notable, is non-gaming creator, and one time YouTube enfant terrible, Filthy Frank. Frank’s creator, George Miller, walked away from the character (and the many others inhabiting his surreal and edgy world) three years ago. He is now best known as singer / songwriter / producer, Joji. All the same, the main Frank channel still boasts 7.28 million subscribers.
Francis of the Filth receives love from a segment of this tribe’s members exceeding the U.S. average by 18.82 times.
WEBSITES —Gamers Not Lamers
G/O Media‘s long-running gaming blog, Kotaku, is frequented by 14.45% of this tribe’s members. This percentage exceeds the index by 24.87 times.
PERSONALITY TRAITS —Gamers Not Lamers
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Self-consciousness, as a personality trait, describes one who is self-aware, considerate, and understanding of their place in a given situation and/or discussion. This tribe averages in the 62.75th percentile for exhibiting this trait.
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