StatSocial Digital Tribes — Gamers Not Lamers

Aug 14, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Gamers Not Lamers.

Digital Tribe Summary: Gamers Not Lamers

This is a still from the 1989 film, ‘The Wizard.’ This flick marked the first time that most North American youngsters caught a glimpse of the then hotly anticipated, now all-time classic, ‘Super Mario Bros. 3.’  

This tribe mostly resides in the distant suburbs and country, and skews decidedly male, and under 34-years of age.

They are united by their affinities for gaming, esports, consoles, tech, and gaming news media.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Gamers Not Lamers

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.70 times.


Over 60% of this tribe’s members are under 34, with nearly 28% being under 24.

Over 56% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.21 times.

1981, two-page print ad for the Atari Video Computer System (aka, 2600).

INFLUENCERS —Gamers Not Lamers

Genre entertainment and gaming oriented media brand, Rooster Teeth, finds a number of their personalities upon the above list.

David Vonderhaar, game designer and director for Treyarch, and developer of the multiplayer modes of a number of ‘Call of Duty‘ titles, finds favor with a segment of this tribe that is 23.28 times larger than the U.S. average.

Top influencers, Geoff Ramsey and Gus Sorola, flanking Bill Nye, on the ‘Rooster Teeth Podcast‘ in 2017. 

BRANDS —Gamers Not Lamers

Capcom, the Japanese games publisher responsible for the iconic ‘Mega Man,’ ‘Resident Evil,’ and ‘Street Fighter‘ franchises, along with so much else, is beloved by a percentage of this bunch that is 22.89 times larger than the baseline.

Insomniac Games‘ ‘Spider-Man‘ (2018). 

TELEVISION —Gamers Not Lamers

Adult Swim‘s ‘Rick & Morty‘ is beloved by a segment of this tribe that is 7.67 times larger than the index.

Contrasting ‘R&M”s legendarily glacial production schedule is Comedy Central’s ‘South Park,’ which famously writes, records, and animates most episodes inside of a week. It receives love from a percentage of this crowd that is 4.59 times greater than the baseline.

Rick Sanchez and Morty Smith, just about to play the VR game, ‘Roy: A Life Well Lived,’ in the 2015 ‘Rick and Morty‘ episode, “Mortynight Run.” 

INTERESTS —Gamers Not Lamers

Of interest to 24.5% of those here is the still growing, competitive pursuit that is esports. That percentage surpasses the index by 11 times.

A selection of computer magazines from the 1980s, including (to the far right) Računari, a publication originating form the former Yugoslavia.    


Some of the platform’s most long-running and/or prominent gaming-oriented creators populate this list.

Perhaps most notable, is non-gaming creator, and one time YouTube enfant terrible, Filthy Frank. Frank’s creator, George Miller, walked away from the character (and the many others inhabiting his surreal and edgy world) three years ago. He is now best known as singer / songwriter / producer, Joji. All the same, the main Frank channel still boasts 7.28 million subscribers.

Francis of the Filth receives love from a segment of this tribe’s members exceeding the U.S. average by 18.82 times.

Nearly incalculably influential YouTube veteran, James Rolfe, as his more famous alter-ego, The Angry Video Game Nerd.

WEBSITES —Gamers Not Lamers

G/O Media‘s long-running gaming blog, Kotaku, is frequented by 14.45% of this tribe’s members. This percentage exceeds the index by 24.87 times.

IGN‘s booth at E3 2017. The “nerd media” website is a favorite online destination of 36% of this tribe’s members. 


In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Self-consciousness, as a personality trait, describes one who is self-aware, considerate, and understanding of their place in a given situation and/or discussion. This tribe averages in the 62.75th percentile for exhibiting this trait.

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