Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Habitual Audiovisual.”
Digital Tribe Summary: Habitual Audiovisual
This tribe mostly resides in the suburbs, skews slightly female, and favors millennials and younger Gen X-ers.
They are united by a deep love of a variety of alternative pop music genres, and an eclectic array of acts from many different eras.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Habitual Audiovisual
While all age-brackets are definitely present and ready to be counted, 53.74% of this tribe’s members are between 25 and 44-years of age. The segment between 25 and 34 being present here to a degree that is 1.14 times greater than the U.S. average.
INFLUENCERS — Habitual Audiovisual
Bootsy Collins of Parliament-Funkadelic, Bootsy’s Rubber Band, and numerous other wild, woolly, and inconceivably funky acts and projects, receives love from a segment of this tribe that is 22.99 times greater than the index.
MUSICAL GROUPS—Habitual Audiovisual
43.97% of those found here are fans of heavy metal, a segment size exceeding the index by 2.99 tiimes. .
PERSONALITY TRAITS —Habitual Audiovisual
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.
This tribe averages in the 61.85th percentile for this trait.