StatSocial Digital Tribes — Hip-Hop: For the Children

Jul 14, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hip-Hop: For the Children.”

Digital Tribe Summary: Hip-Hop: For the Children

Front Row (l-r): Ghostface Killah, RZA, Method Man. Middle Row (l-r): Raekwon, Jay-z, Jadakiss, Redman. Back Row: Busta Rhymes.

This ¾ male tribe of city-dwellers is mostly between 25 and 44-years of age.

The common loves connecting them are New York-area Hip-Hop acts, associated with the 90s and early-’00s.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Hip-Hop: For the Children

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.49 times. 

Comfortably over ⅓ of this tribe’s members are between ages 25 and. 34.

Accounting for over ⅔ of this group, those earning under $50k a year are present here to a degree 1.38 times greater than the baseline.

Method Man and Redman, in the 2001 comedy film, ‘How High.’ 

INFLUENCERS — Hip-Hop: For the Children

Four of the 10 names here are members of Staten Island’s legendary Wu-Tang Clan; Raekwon, Ghostface Killah, RZA, and Method Man.

Fans of Wu-Tang, as a full crew, are present here to a degree 70.90 times greater than the U.S. average.

Busta Rhymes and Jay-z

BRANDS — Hip-Hop: For the Children

This list is largely made up of sportswear brands, and sports teams. The NBA finds fans here to an extent 6.92 times greater than the U.S. average.

Apple CEO, Tim Cook, and Beats By Dre co-founder, Dr. Dre.

INTERESTS — Hip-Hop: For the Children

Over 30% of this tribe’s members love board games and puzzles, a percentage over 16.79 times greater than the U.S. average.

Board game night at the Wu-Tang house.

TV SHOWS — Hip-Hop: For the Children

It does not matter that BET‘s ‘106 & Park‘ was cancelled over five years ago, because nearly 22% of this tribe’s members are still proud fans.

Martha Stewart and Snoop Dogg, of VH1‘s ‘Martha & Snoop’s Potluck Dinner Party.’

WEBSITES — Hip-Hop: For the Children

21.39% of this tribe are regular visitors to massive online demo and mixtape archive, This is a dramatic 101.52 times greater than the average.

PERSONALITY TRAITS — Hip-Hop: For the Children

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 60th percentile for this trait.

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