Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Hip Hop, Soul, & R&B of Quality.”
Digital Tribe Summary: Hip Hop, Soul, & R&B of Quality
This tribe resides in the suburbs and city, is a bit over ⅔ female, and its members are mostly between ages 25 and 44.
They are united by their love for Hip Hop, soul, and R&B, favoring respected artists from the ’80s through-to-today.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Hip Hop, Soul, & R&B of Quality
Men only account for a bit under ⅓ of this tribe’s members.
Those earning under $50k annually are present here to a degree that is 1.36 times larger than the average.
INFLUENCERS — Hip Hop, Soul, & R&B of Quality
Solange Knowles, the critically-acclaimed kid sister of a certain Beyoncé, is a favorite artist of a little over 31% of this tribe’s members. This percentage exceeds the index by 20.16 times.
PRINT MEDIA—Hip Hop, Soul, & R&B of Quality
The three most over-indexed periodicals here are each dedicated to coverage of music and entertainment, with a focus on Hip Hop and R&B.
The Source is the world’s longest-running Hip Hop magazine, and it finds favor with a segment of this tribe that is 20.43 times larger than the baseline.
TV SHOWS—Hip Hop, Soul, & R&B of Quality
VH1‘s long-running reality TV franchise, ‘Love & Hip Hop,’ counts 28% of this tribe’s members as fans. This percentage is 17.81 times greater than the index.
BRANDS—Hip Hop, Soul, & R&B of Quality
7.12% of this tribe’s members are customers of Verizon, a percentage that is 3.98 times greater than the average.
INTERESTS—Hip Hop, Soul, & R&B of Quality
29.33% of this tribe loves boxing, a percentage that is 4.84 times greater than the American average.
PERSONALITY TRAITS —Hip Hop, Soul, & R&B of Quality
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 71.3rd percentile for this trait.
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