StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Hipsters”
Digital Tribe Summary: Hipsters
This tribe lives in the city and skews slightly male, with a majority of its members between 25 and 44-years of age.
They are united in their loves for music, TV, brands, etc., that could be said to be, in combination, of particular appeal to “hipsters” (or, at least, former hipsters).
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
At 56.69%, men are a slight majority here.
Nearly 58% are between ages 25 and 44, with the segment between 25 and 34 being present here to a degree that surpasses the index by 1.24 times.