StatSocial Digital Tribes — Hunting and Hollerin’

Aug 19, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hunting and Hollerin’.

Digital Tribe Summary: Hunting and Hollerin’

Not all duck hunting excursions go equally well. 

This mostly rural tribe skews female, younger, and lower-middle-to-solidly-middle class,

They are united by a love for reality TV and outdoors activities, most notably hunting.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Hunting and Hollerin’

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.36 times.


This tribe is comfortably over ⅔ female, with a majority here being under 34-years of age. 

“Well, what did you expect from an opera, a happy ending?” In his 1957 masterpiece, ‘What’s Opera Doc?,’ director Chuck Jones inflated the Elmer Fudd / Bugs Bunny conflict to a Wagnerian scale. 

INFLUENCERS — Hunting and Hollerin’

Half of the names above are people who were featured in one season, or another, of ‘The Bachelor‘ and / or ‘The Bachelorette.’

John Godwin, employee of Duck Commander, and featured personality on ‘Duck Dynasty,‘ is a favorite of 22.99% of this bunch. That percentage is 42.65 times greater than the index.

John Godwin.   

TV SHOWS —Hunting and Hollerin’

Nearly 68% of this group loves ‘Duck Dynasty,’ a segment-size exceeding the index by 18.05 times.

Jessica and Jep Robertson, stars of the ‘Duck Dynasty‘ spin-off that has over-indexed most dramatically among this tribe’s TV faves. 40.47% of those here are fans.  

INTERESTS —Hunting and Hollerin’

Country music is a matter of tremendous interest for 40.62% of this tribe’s members. This percentage is 3.28 times greater than the U.S. average.

A deer hunter patiently in their perch. Hunting and shooting are of great interest to 21.99% of this tribe’s members. This segment size is 22.78 times greater than the American average. 

BRANDS—Hunting and Hollerin’

A number of sporty and outdoorsy brands, as well as a couple that are a bit more stylish, can be found above.

Hunting, fishing, and camping retailer, Gander Mountain, finds customers here to a degree exceeding the index by 9.28 times.

A Realtree camouflage sneaker. Realtree‘s extensive line of camo-patterned goods finds faithful customers within this tribe to a degree that is 21.78 times greater than the baseline. 

WEBSITES—Hunting and Hollerin’

You better believe there are hunting influencers on Instagram. The site is a favorite destination for 13.93% of those within this group, a percentage that is 1.84 times greater than the index.

Instagram hunting influencer, Steven Rinella.

PERSONALITY TRAITS —Hunting and Hollerin’

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Modesty, in a personality context, describes one who is humble, and quick to downplay their own gifts and achievements, while praising the accomplishments of others. This tribe averages in the 73.6th percentile for this trait.

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  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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