StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Impresarios & Riddick Bowe.”
Digital Tribe Summary: Impresarios & Riddick Bowe
This tribe lives in the city and nearby suburbs, is very nearly evenly split between men and women, and skews younger
They share strong affinities for an assortment of social media influencers from the worlds of politics, business, film, fashion, and lifestyle.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Impresarios & Riddick Bowe
This tribe trends younger (under age 44), with the segment between ages 25 and 34 being 1.34 times larger than the U.S. average.
The annual incomes of this tribe’s members stay pretty close to the baseline, but those earning over $100k a year are present here to a degree exceeding the average by 1.19 times.