StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Impresarios & Riddick Bowe.”
Digital Tribe Summary: Impresarios & Riddick Bowe
Front Row (l-r): Riddick Bowe, Patti Stanger, Robin McGraw, Scout Masterson. Back Row (l-r): Lynn Tilton, Nico Marquardt, Marcus Lemonis, Alberto Ciurana, Steve Nguyen. This tribe lives in the city and nearby suburbs, is very nearly evenly split between men and women, and skews younger
They share strong affinities for an assortment of social media influencers from the worlds of politics, business, film, fashion, and lifestyle.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Impresarios & Riddick Bowe
EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.03 times.
This tribe trends younger (under age 44), with the segment between ages 25 and 34 being 1.34 times larger than the U.S. average.
The annual incomes of this tribe’s members stay pretty close to the baseline, but those earning over $100k a year are present here to a degree exceeding the average by 1.19 times.
Patti Stanger on We TV‘s ‘Million Dollar Matchmaker‘ (a favorite program of 13.75% of this bunch, which surpasses the index by 38.90 times). INFLUENCERS —Impresarios & Riddick Bowe
Immensely successful business woman, and CEO of her own Patriarch Partners, Lynn Tilton, is a favorite of 22.02% of this tribe’s members. This is 128.37 times greater than the index.
Miami real estate developer, Thomas Kramer, a top influencer for a segment of this tribe exceeding the index by 54.40 times. TV SHOWS —Impresarios & Riddick Bowe
History Channel’s ‘Vikings‘ (to which a sequel has been announced as coming to Netflix) is a top show for 7.39% of those within this tribe. This percentage is 29.90 times larger than the average.
‘Vikings.’ INTERESTS —Impresarios & Riddick Bowe
14.06% of those found here are into magic & illusion. This segment is 7.60 times larger than the baseline.
Riddick Bowe. Boxing is a top interest of 15.8% of this tribe’s members, a percentage that is 2.61 times greater than the U.S. average. BRANDS—Impresarios & Riddick Bowe
Adidas Yeezy is a top brand for 6.39% of this tribe’s members. This percentage is 21.95 times greater than the index.
WEBSITES —Impresarios & Riddick Bowe
iMore is a favorite website with a segment of this tribe exceeding the average by 5.53 times.
PERSONALITY TRAITS —Impresarios & Riddick Bowe
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Liberalism, in this context, describes something along the lines of its non-political meaning. Those who exhibit this trait place a high premium on their own autonomy and freedoms.
This tribe averages in the 70.25th percentile for exhibiting this trait.
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