StatSocial Digital Tribes — Just a Jump to the Left

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Just a Jump to the Left.”

Digital Tribe Summary: Just a Jump to the Left

This tribe is mostly suburban and a bit urban, with a slight majority of its members being over 54-years of age.

They are united in their fondness for center-left media, particularly the personalities, reporters, and programs of the MSNBC and CNN TV news networks.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Just a Jump to the Left

 

The gender split her is very close to even, and in terms of income things stick pretty close to the baseline. That is, apart from those who earning over $100k a year, who under-indexed here by 0.33 times.

Those over age 54 are somewhat dramatically over-indexed within this tribe, with their presence exceeding the U.S. average by 3.15 times.

INFLUENCERS — Just a Jump to the Left

Washington Post columnist, and NBC / MSBC political analyst, Eugene Robinson, is the most over-indexed influencer here. A favorite of 9.35% of this tribe’s members, those who keep up with him are represented here to a degree that is 22.07 times greater than the average.

INTERESTS —Just a Jump to the Left

Of the more commonly partisan interests on this list, matters surrounding the LGBTQ community are of overt concern to the largest percentage; a segment of this tribe that surpasses the index by 1.42 times.

TV SHOW —Just a Jump to the Left

71.56% of this tribe’s members are faithful viewers of ‘The Rachel Maddow Show.’ This percentage is 17.16 times greater than the baseline.

BRANDS —Just a Jump to the Left

No brands dramatically surpass the index among this tribe’s affinities, but of those that do branches of the federal government, as as well as federal agencies, are most apparent.

Private non-profits are here as well. Planned Parenthood is supported by a segment of this tribe that is 2.44 times greater than the U.S. average, and the ACLU finds support here to a degree exceeding the index by 2.75 times.

WEBSITES—Just a Jump to the Left

29.37% of this tribe’s members routinely visit the online home of “The Old Grey Lady,” The New York Times. This percentage is 2.87 times greater than the baseline.

PERSONALITY TRAITS —Just a Jump to the Left

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who is sincerely understanding from where others are coming. They believe in cooperation with, and respect for, others.

This tribe averages in the 66.55th percentile for exhibiting this trait.

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INTERESTED?

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More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

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