StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Just Thinkin’ ‘Bout Dave Matthews.”
Digital Tribe Summary: Just Thinkin’ ‘Bout Dave Matthews
This tribe skews female and resides mostly in the suburbs.
They share interests in technology, current events, travel, music, and Dave Matthews.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Just Thinkin’ ‘Bout Dave Matthews
At 55.76%, women represent the slight majority here.
Those over age 54 make up 38.66% of this tribe’s members, and this is 2.32 times greater than the U.S. average.
INFLUENCERS — Just Thinkin’ ‘Bout Dave Matthews
As may not surprise you by now, the most greatly over-indexed influencer is singer-songwriter, Dave Matthews. He finds favor within this tribe to a an extent that surpasses the baseline by 30.56 times.
Contemporary classical and rock ‘n’ roll cellist, Zoë Keating, is a top influencer with 7.54% of this tribe’s members. This percentage is 28.72 times larger than the U.S. average.
INTERESTS —Just Thinkin’ ‘Bout Dave Matthews
Interest in internet tech is shared among 14.05% of this tribe’s members, a segment-size exceeding the index by 20.19 times.
Travel within the U.S.A. is an interest of 10.6% of those here, a percentage that is 3.97 times greater than the baseline.
TV SHOWS—Just Thinkin’ ‘Bout Dave Matthews
The latest incarnation of NBC‘s ‘The Tonight Show,’ hosted by Jimmy Fallon, is viewed by 21.77% of this tribe’s members. This percentage is 1.43 times greater than the American average.
PODCASTS—Just Thinkin’ ‘Bout Dave Matthews
The single-parenting focused, ‘Manic Rambling Spiral‘ podcast, is a favorite of 22.19% of this tribe, a percentage that is 45.34 times larger than the baseline.
WEBSITES—Just Thinkin’ ‘Bout Dave Matthews
Long-running satirical newspaper and website, The Onion, is regularly read by 20.52%. of this tribe’s members. This percentage is 3.32 times greater than the average.
PERSONALITY TRAITS —Just Thinkin’ ‘Bout Dave Matthews
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.
This tribe averages in the 76.25th percentile for exhibiting this trait.
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