StatSocial Digital Tribes — Just Thinkin’ ‘Bout Dave Matthews

Aug 19, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Just Thinkin’ ‘Bout Dave Matthews.

Digital Tribe Summary: Just Thinkin’ ‘Bout Dave Matthews

Just thinkin’ ’bout Dave Matthews. 

This tribe skews female and resides mostly in the suburbs.

They share interests in technology, current events, travel, music, and Dave Matthews.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Just Thinkin’ ‘Bout Dave Matthews

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.12 times.

 

At 55.76%, women represent the slight majority here.

Those over age 54 make up 38.66% of this tribe’s members, and this is 2.32 times greater than the U.S. average.

Sometimes the members of this tribe might think about a younger Dave Matthews, such as you see here (from 1992).

INFLUENCERS — Just Thinkin’ ‘Bout Dave Matthews

As may not surprise you by now, the most greatly over-indexed influencer is singer-songwriter, Dave Matthews. He finds favor within this tribe to a an extent that surpasses the baseline by 30.56 times.

Contemporary classical and rock ‘n’ roll cellist, Zoë Keating, is a top influencer with 7.54% of this tribe’s members. This percentage is 28.72 times larger than the U.S. average.

Padmasree Warrior, founder and CEO of mobile curated reading service, Focus Group, Inc. 11.79% of this tribe regard her as a top influencer, a segment exceeding the index by 27.49 times.    

INTERESTS —Just Thinkin’ ‘Bout Dave Matthews

Interest in internet tech is shared among 14.05% of this tribe’s members, a segment-size exceeding the index by 20.19 times.

Travel within the U.S.A. is an interest of 10.6% of those here, a percentage that is 3.97 times greater than the baseline.

The Grimalkin are a shape-shifting, feline-like character race from ‘Dungeons & Dragons.’ 19.49% of this tribe’s members love cats, and 10.72% love roleplaying games

TV SHOWS—Just Thinkin’ ‘Bout Dave Matthews

The latest incarnation of NBC‘s ‘The Tonight Show,’ hosted by Jimmy Fallon, is viewed by 21.77% of this tribe’s members. This percentage is 1.43 times greater than the American average.

Ted Koppel, circa early-80s, the original anchor of ABC‘s ‘Nightline,’ a favorite program among 13.03% of those in this group. A percentage that is 26.03 times larger than the baseline. 

MUSICAL GROUPS —Just Thinkin’ ‘Bout Dave Matthews

Trent Reznor’s band identity, Nine Inch Nails, is a favorite act for 16.49% of those here, a percentage exceeding the index by 16.17 times.

The Dave Matthews Band (who else?), a favorite musical group of nearly ⅓ of this bunch, a segment that is 45.89 times larger than what you’d find within the average U.S. audience. 

PODCASTS—Just Thinkin’ ‘Bout Dave Matthews

The single-parenting focused, ‘Manic Rambling Spiral‘ podcast, is a favorite of 22.19% of this tribe, a percentage that is 45.34 times larger than the baseline.

NPR Politics Podcast team, a favorite among 38.49% of this bunch, a segment exceeding the average by 22.83 times. 

WEBSITES—Just Thinkin’ ‘Bout Dave Matthews

Long-running satirical newspaper and website, The Onion, is regularly read by 20.52%. of this tribe’s members. This percentage is 3.32 times greater than the average.

The Onion‘s 2010 obituary for ‘The Catcher in the Rye‘ author, J.D. Salinger.

PERSONALITY TRAITS —Just Thinkin’ ‘Bout Dave Matthews

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 76.25th percentile for exhibiting this trait.

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INTERESTED?

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More information on our data can be found here.

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  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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