StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Kulture Kweens.”
Digital Tribe Summary: Kulture Kweens
This largely suburban tribe skews younger (under 35-years of age) and female.
They are united in their love for all things Kardashian.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Kulture Kweens
While women make up the strong majority here, a not at all insignificant 22.61% here are male.
Nearly 63% here earn under $50k annually, a percentage that is 1.36 times greater than the baseline.
INFLUENCERS — Kulture Kweens
While there is no shortage of her family members on the above list, Kim Kardashian West appears to have the broadest appeal, being a favorite of 49.54% of this tribe’s members. That percentage is 4.49 times greater than the average.
BRANDS —Kulture Kweens
The Kylie Jenner founded, Kylie Cosmetics brand tops this list. The percentage of this audience favoring the brand exceeds the index by 8.77 times.
TV SHOWS —Kulture Kweens
The short-lived, 2017 E! reality series, ‘Life of Kylie‘ (what it documented should be evident given the greater context), is a fave series with 50.23% of those within this tribe. This percentage is 9.22 times greater than the average.
Only one, solitary interest finds favor with a segment of this tribe greater than the average. Cheerleading is an interest for a percentage here exceeding the index by 1.23 times.
The website of Betches Media is a favorite online destination for a segment of this tribe that is 4.96 times larger than the index.
PERSONALITY TRAITS —Kulture Kweens
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, Emotionality means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.
This tribe averages in the 65.85th percentile for this trait.
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