StatSocial Digital Tribes — Kulture Kweens

Aug 20, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Kulture Kweens.

Digital Tribe Summary: Kulture Kweens

The Kardashians and Jenners.

This largely suburban tribe skews younger (under 35-years of age) and female.

They are united in their love for all things Kardashian.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Kulture Kweens

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.55 times.

 

While women make up the strong majority here, a not at all insignificant 22.61% here are male.

Nearly 63% here earn under $50k annually, a percentage that is 1.36 times greater than the baseline.

No one could accuse the Kardashian / Jenner women of not making iconic magazine cover subjects.

INFLUENCERS — Kulture Kweens

While there is no shortage of her family members on the above list, Kim Kardashian West appears to have the broadest appeal, being a favorite of 49.54% of this tribe’s members. That percentage is 4.49 times greater than the average.

Khloé Kardashian with bestie, Malika Haqq. Malika is a top influencer for a segment of this tribe that is 5.40 times larger than the baseline. 

BRANDS —Kulture Kweens

The Kylie Jenner founded, Kylie Cosmetics brand tops this list. The percentage of this audience favoring the brand exceeds the index by 8.77 times.

The interior of the Melrose Avenue location of the Kardashian sisters’ now defunct DASH Boutique; a fave brand for a segment of this tribe which is 6.54 times larger than the U.S. average. 

TV SHOWS —Kulture Kweens

The short-lived, 2017 E! reality series, ‘Life of Kylie‘ (what it documented should be evident given the greater context), is a fave series with 50.23% of those within this tribe. This percentage is 9.22 times greater than the average.

Although it only ran from January to April of 2016, FYI‘s talk show, ‘Kocktails with Khloé,’ is a favorite show for a segment of this tribe exceeding the average by 9.92 times.

YOUTUBE CHANNELS —Kulture Kweens

The YouTube channel of popular musical artist, Post Malone, is a favorite for 14.79% of those within this tribe. That percentage is 6.53 times larger than the index.

Kylie Jenner with James Charles. James‘ gigantically popular YouTube channel appeals to a segment of this tribe that is 9.49 times greater than the index.  

INTERESTS—Kulture Kweens

Only one, solitary interest finds favor with a segment of this tribe greater than the average. Cheerleading is an interest for a percentage here exceeding the index by 1.23 times.

Kendall Jenner during her time cheerleading for Los Angeles‘ Sierra Canyon High School.

WEBSITES—Kulture Kweens

The website of Betches Media is a favorite online destination for a segment of this tribe that is 4.96 times larger than the index.

Kim Kardashian West boasts an Instagram following that is roughly the size of the populations of the United Kingdom, Germany, and Canada combined.

PERSONALITY TRAITS —Kulture Kweens

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, Emotionality means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.

This tribe averages in the 65.85th percentile for this trait.

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INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

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