StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Left-Handed Smoke-Shifter.”
Digital Tribe Summary: Left-Handed Smoke-Shifter
This mostly urban tribe slightly skews female (approximately 55%), and the majority of its members are over 45-years of age.
They are united by their concerns and affinities for causes, policies, media figures, and politicians traditionally associated with liberal politics and the Democratic party.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Left-Handed Smoke-Shifter
While skewing female, this tribe is pretty evenly split, gender-wise. Income brackets break-out to degrees even closer to the baseline.
Accounting for 30.66% of this group, those ages 54 and up can be found here to a degree that is 1.84 times greater than the U.S. average.
INFLUENCERS — Left-Handed Smoke-Shifter
Massachusetts senator, Elizabeth Warren, is a favorite of nearly 56.5% of this tribe’s members. This percentage is 16.07 times greater than the index.
INTERESTS —Left-Handed Smoke-Shifter
Five of the first six interests listed above are, in our current climate, regarded as strongly partisan, and by far of greatest concern to those on the left.
The (we would hope) non-partisan matter of physics, however, is of interest to over 39% of those within this tribe. That percentage is 4.51 times greater than the baseline.
WEBSITES —Left-Handed Smoke-Shifter
Liberal / progressive blog and forum, Daily Kos, has been working the left-side of the internet’s political streets for nearly two-decades now. The site is a regular web destination for 11.54% of this tribe’s members, a percentage that is 33.63 times greater than the average.
BRANDS —Left-Handed Smoke-Shifter
The ACLU is a top brand (as it were) with 46.22% of those within this tribe. This segment-size exceeds the index by 25.34 times.
PERSONALITY TRAITS —Left-Handed Smoke-Shifter
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Intellect, in a personality context, describes those who are not only willing, but driven to ponder the big questions, and to never stop searching for the answers. This tribe averages is in the 64.6th percentile for possessing this trait.
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