StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Marketing to and For Marketers.”
Digital Tribe Summary: Marketing to and For Marketers
This tribe is mostly urban and is 50/50 male and female.
What unites them are their passions for business, marketing, and advertising.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Marketing to and For Marketers
Making up over 28% of this tribe, those over age 54 are present here to a degree that is 2.32 times larger than the average.
Over ⅓ of this tribe earns over $100k a year, and that percentage is 3.10 times greater than the index.
INFLUENCERS — Marketing to and For Marketers
Ann Handley, Head of Content for marketing education and training company, MarketingProfs, is a favorite of over 18% of this tribe’s members. That percentage exceeds the average by 76.30 times.
INTERESTS— Marketing to and For Marketers
Over 30% of this tribe’s members are interested in advertising, and that exceeds the U.S. average by 23.63 times.
BRANDS —Marketing to and For Marketers
New York-headquartered, British advertising, PR, and marketing firm, Ogilvy, is a favorite brand of nearly 10% of this tribe’s members. That segment-size surpasses the index by 38.89 times.
TV SHOWS — Marketing to and For Marketers
AMC‘s celebrated drama, ‘Mad Men,’ which was set in and around the American advertising industry of the early-through-late-60s, is the most over-indexed show here. It is beloved by a percentage of this audience’s members that is 15.76 times larger than the U.S. average.
WEBSITES — Marketing to and For Marketers
Over 34% of this group’s members are regular readers of Mashable, and that percentage is 14.07 times greater than the baseline.
PERSONALITY TRAITS — Marketing to and For Marketers
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Liberalism, in this context, describes something along the lines of its non-political meaning. Those who exhibit this trait place a high premium on their own autonomy and freedoms.
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