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StatSocial Digital Tribes — Physician Heal These People

Aug 25, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Physician Heal These People

Digital Tribe Summary: Physician Heal These People

Some of these people are doctors, while others play, or have played, one on TV. There are others still about whom neither of those things are true. We’ll leave it to you to guess. 

This bunch mostly resides in suburbia, with a bit over ⅔ of them being female, and 64% being over age 45

They share interests in health, wellness, medicine, high profile physicians, and many non-profits and government agencies dedicated to research and disease control.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Physician Heal These People

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.34 times.

 

Nearly 38% of this tribe’s members exceed 54-years of age. That segment-size exceeds the U.S. average by 2.27 times.

A notable 20.33% of this tribe’s members earn at least $100k annually, a percentage that is 1.47 times greater than the baseline.

Andy Kaufman (left) brings Dr. Vinnie Boombatz to life — Boombatz being a physician who had previously only existed in Rodney Dangerfield‘s standup act — in a 1983 Rodney TV special.  

INFLUENCERS —Physician Heal These People

This list features seven actual physicians who have chosen to spend their careers, at least in part, in the public eye. The list is rounded out with two health oriented influencers, and Melinda Gates.

Gates, of course, with her husband, Bill, has dedicated a lot of money and many years to improving conditions  — with a focus on access to proper healthcare — for people around the globe. She finds favor with a segment of this tribe that is 4.01 times larger  than the average.

Dr. Sanjay Gupta, neurosurgeon, and CNN‘s chief medical correspondent. 21.94% of those here are admirers, a percentage that is 20.14 times greater than the index. 

INTERESTS —Physician Heal These People

All interests here relate to medical fields of study, professional pursuits, specialties, maladies, and public health concerns.

The segment here concerned with pediatrics over-indexes by 40.04 times.

Dr. Jonas Salk, whose clinical research — funded by the public, through the March of Dimes charity — led to what was essentially the utter eradication of polio in the United States.   

TV SHOWS—Physician Heal These People

While not an uncontroversial figure in the world of medicine, Dr. Mehmet Öz is an actual, legitimate, cardiothoracic surgeon, and professor at Columbia University.

His TV show is a favorite of 48.43% of this tribe, a percentage that exceeds the index by 24.49 times.

Dr. Drew Pinsky (host of numerous radio shows, TV shows, and podcasts through the years, and a 61-year old man with some majorly swole guns), finds his canceled HLN show still being regarded as a fave with a segment of this bunch who are 2.51 times larger than the average. 

BRANDS—Physician Heal These People

The U.S. federal government’s Health Insurance Marketplace is a top brand in the view of 14.17% of this tribe’s members. This percentage is 48.94 times greater than the American average.

The ‘Wizard of Oz”s Tin Woodsman, as he was portrayed (sadly, sans Jack Haley’s Boston accent) in a 1970s American Heart Association PSA. The intention was to encourage heart health consciousness in children. A segment here that is 44.77% larger than the baseline supports the AHA.  

WEBSITES—Physician Heal These People

WebMD is a top site with 43% of this tribe’s members. This segment exceeds the index by 38.86 times.

The Rochester, Minnesota location of the world famous Mayo Clinic. The medical center’s website is a regular online destination for a segment here that is 43.80 times larger than the index.  

YOUTUBE CHANNELS—Physician Heal These People

CrossFit’s 1.58 million subscriber strong YouTube channel is a favorite of 8.6% of this tribe’s members. This percentage is 48.68 times larger than the average.

Taylor and Justin Norris, co-founders of the LIT Method and LIT Strength Machine, lead a workout routine for 11.68% of this tribe’s members (a segment exceeding the index by 52.65 times). This they’re doing on the five million subscriber, POPSUGAR Fitness YouTube channel.

PODCASTS—Physician Heal These People

This list is being provided mostly to underline, and really hit home just how legitimately into health and medicine this tribe’s members are.

While the baseline for each of these podcasts is very small, and the percentages of this tribe’s members who listen to each are not large either, these are nonetheless the most over-indexed podcasts for this bunch. And as you’ll plainly see, they’re all on topic.

Sorting results by index score is one shortcut to getting at the heart and soul of an audience, and discovering what really makes them unique.

What a strictly hypothetical medical podcast might look like, when being recorded. 

PERSONALITY TRAITS—Physician Heal These People

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 83.95th percentile for exhibiting this trait, which is surely a desirable one in physicians.

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