Aug 25, 2020 | Digital Tribes
StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Physician Heal These People”
This bunch mostly resides in suburbia, with a bit over ⅔ of them being female, and 64% being over age 45
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
Nearly 38% of this tribe’s members exceed 54-years of age. That segment-size exceeds the U.S. average by 2.27 times.
A notable 20.33% of this tribe’s members earn at least $100k annually, a percentage that is 1.47 times greater than the baseline.
This list features seven actual physicians who have chosen to spend their careers, at least in part, in the public eye. The list is rounded out with two health oriented influencers, and Melinda Gates.
Gates, of course, with her husband, Bill, has dedicated a lot of money and many years to improving conditions — with a focus on access to proper healthcare — for people around the globe. She finds favor with a segment of this tribe that is 4.01 times larger than the average.
All interests here relate to medical fields of study, professional pursuits, specialties, maladies, and public health concerns.
The segment here concerned with pediatrics over-indexes by 40.04 times.
While not an uncontroversial figure in the world of medicine, Dr. Mehmet Öz is an actual, legitimate, cardiothoracic surgeon, and professor at Columbia University.
His TV show is a favorite of 48.43% of this tribe, a percentage that exceeds the index by 24.49 times.
The U.S. federal government’s Health Insurance Marketplace is a top brand in the view of 14.17% of this tribe’s members. This percentage is 48.94 times greater than the American average.
WebMD is a top site with 43% of this tribe’s members. This segment exceeds the index by 38.86 times.
CrossFit’s 1.58 million subscriber strong YouTube channel is a favorite of 8.6% of this tribe’s members. This percentage is 48.68 times larger than the average.
This list is being provided mostly to underline, and really hit home just how legitimately into health and medicine this tribe’s members are.
While the baseline for each of these podcasts is very small, and the percentages of this tribe’s members who listen to each are not large either, these are nonetheless the most over-indexed podcasts for this bunch. And as you’ll plainly see, they’re all on topic.
Sorting results by index score is one shortcut to getting at the heart and soul of an audience, and discovering what really makes them unique.
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.
This tribe averages in the 83.95th percentile for exhibiting this trait, which is surely a desirable one in physicians.
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