StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Pro Rasslin’.”
Digital Tribe Summary: Pro Rasslin’
This tribe resides in the country and distant suburbs, is nearly ¾ male, and skews younger (age 44 and under).
They are united in their love for professional wrestling.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Pro Rasslin’
A bit over ¼ of those within this tribe are female.
62.03% here are between 25 and 44-years of age. The 25 to 34, and 35 to 44, age brackets are each represented to degrees exceeding the index by 1.28 times.