StatSocial Digital Tribes — Pro Rasslin’

Sep 29, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Pro Rasslin’.

Digital Tribe Summary: Pro Rasslin’

Front Row (l-r): Mick Foley, Steve Austin, Dwayne Johnson, Chris Jericho, Shawn Michaels. Back Row (l-r): Jerry Lawler, John Cena, Triple H, Randy Orton, C.M. Punk. 

This tribe resides in the country and distant suburbs, is nearly ¾ male, and skews younger (age 44 and under).

They are united in their love for professional wrestling.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.


EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.70 times.


A bit over ¼ of those within this tribe are female.

62.03% here are between 25 and 44-years of age. The 25 to 34, and 35 to 44, age brackets are each represented to degrees exceeding the index by 1.28 times.


Dwayne “The Rock” Johnson and “Stone Cold” Steve Austin. The two biggest headline attractions of the WWE‘s, 90s “Attitude Era.” 


Chris Jericho first rose to fame wrestling for Ted Turner’s short-lived, but momentarily enormously popular, WCW. After moving to WWE. he remained a star, and he is a favorite of 71.48% which is 61.66 times larger than the average.

Jerry Lawler and the late, great  Andy Kaufman, friends and collaborators in a very memorable Memphis wrestling storyline (and legendary ‘Late Night with David Letterman‘ appearance). Lawler is a favorite of 56.79% of this tribe’s members, which is 89.74 times greater than the U.S. average. 

BRANDS —Pro Rasslin’

The major leagues of MMA, UFC, is favorite brand of 19.66% of those found here. This exceeds the index by 7.77 times.

Greg “The Hammer” Valentine (left) and “Rowdy” Roddy Piper, in the midst of their legendary “dog collar match,” at the National Wrestling Alliance‘s (NWA) inaugural Starrcade event, in 1983.   

INTERESTS —Pro Rasslin’

Comic books are an interest of 26.08% of this bunch. This percentage is 3.24 times greater than the baseline

Old school wrestling home video tapes. Home video and DVDs is a major interest of a portion of this audience that is 6.60 times larger than the index.   

TV SHOWS—Pro Rasslin’

The most over indexed show here is ‘Lucha Underground.’ The show is no longer, as of 2018, but ‘Lucha Underground‘ was both a wrestling promotion and a TV series. 

Although it eventually moved to Netflix, the program initially aired in Spanish on the UniMás network. It is a favorite of 12.62% of those here, a percentage exceeding the index by 85.68 times.


Pentagón Jr., during a match taped for the now defunct ‘Lucha Underground‘ wrestling promotion / TV series. 


WhatCulture Wrestling is a wrestling news site that has a 1.95 million subscriber YouTube channel. It is a favorite of a segment of this tribe that is 51.81 times larger than the baseline.

Impact Wrestling‘s 3.7 million subscriber YouTube channel. 

WEBSITES—Pro Rasslin’

IGN is a “nerd media” — with a particular focus on video games — site that is a favorite of 11.62% of this tribe’s members. This is 6.14 times larger than the average.



In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 60th percentile for exhibiting this trait.

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