StatSocial Digital Tribes — Rating the Superhunks

Jul 15, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Rating the Superhunks.”

Digital Tribe Summary: Rating the Superhunks

This 63% female tribe mostly lives in the suburbs. Its members primarily range in age from 25 to 54.

They share a deep fondness for male Hollywood stars, many of whom could be called handsome.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Rating the Superhunks

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.28 times. 


Men make up over 36% of this tribe.

Over 29% of the members are between ages 25 and 34, although those ages 35 to 44, and 45 to 54, are over-indexed to greater degrees.

INFLUENCERS — Rating the Superhunks


Nearly 52% of this tribe are fans of Leonardo DiCaprio, a percentage that is 12.82 times greater than the baseline.

“Puny god.” Tom Hiddleston‘s Loki, after Mark Ruffalo‘s Hulk clobbers him with minimal fuss. 

BRANDS — Rating the Superhunks

While Marvel has brought more of this tribe’s top influencers to the big screen, Ben Affleck did portray DC Comics‘ Batman. Also, Henry Cavill and Jason Momoa (DC‘s Superman and Aquaman) are bubbling not far below the top 10 listed above.

Fans of the publisher, and its characters, are here to a degree that is 7.94 times greater than the average.

DC superhunks, Jason Momoa and Henry Cavill. 

TV SHOWS — Rating the Superhunks

The list is topped by the cult-favorite sitcom, ‘Arrested Development.’ The show, which starred top influencer Jason Bateman, is a favorite of over 22% of those here.

Top influencer, Matthew McConaughey, on ‘The Ellen DeGeneres Show.‘ The syndicated program is a favorite of nearly 53% of this tribe’s members. 

INTERESTS — Rating the Superhunks

Over 40% of this tribe loves pro wrestling, which is 6.21 times greater than the average.

Former pro wrestling superstar, and current silver screen superhunk, Dwayne “The Rock” Johnson

WEBSITES — Rating the Superhunks

A strong interest in movies, and Hollywood in general, is evident here. Nine of the sites listed here relate directly to films, or to showbiz in a more general way.

PERSONALITY TRAITS — Rating the Superhunks

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

, in a personality context, describes one who is humble, and quick to downplay their own gifts and achievements, while praising the accomplishments of others. This tribe averages in the 62.7th percentile for this trait.

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