StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Ready to Rumble.”
Digital Tribe Summary: Ready to Rumble
This tribe is mostly distantly suburban, and skews heavily male and under 44-years of age.
They are, most of all, united by the love they share for combat sports, especially mixed martial arts.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Ready to Rumble
Those between ages 25 and 44 are the most heavily represented here, with those 35 to 44 dwelling within this tribe to a degree that exceeds the average by 1.42 times.