StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Screaming for Vengeance.”
Digital Tribe Summary: Screaming for Vengeance
This tribe is over 60% male, skews working-to-lower-middle class, and mostly resides in the suburbs.
The most prominent shared passions here revolve around heavy metal and very hard rock music.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Screaming for Vengeance
Women make up up over 38% of the tribe, so they are definitely part of this party.
Over a quarter of this group’s members fall between the ages of 18 and 34, despite skewing older over all.
INFLUENCERS — Screaming for Vengeance
Over 15% of this tribe are fans of the late, great Edward Van Halen, and that percentage surpasses the index by 80.10 times.
MUSICAL GROUPS —Screaming for Vengeance
Metallica, Slayer, Megadeth, and Anthrax — the so-called, “Big Four” of American thrash metal — have all found themselves with spots on this list.
Megadeth tops the chart, and they appeal to a segment of this tribe 43.40 times greater than the average.
INTERESTS —Screaming for Vengeance
Nearly 95.6% of this tribe is directly interested in metal, and that percentage is 5.52 times larger that what you’d find within the average U.S. audience.
WEBSITES —Screaming for Vengeance
Metal is in this tribe’s blood, therefore it follows that the above list is dominated by sites that stream, review, and report on music.
PERSONALITY TRAITS —Screaming for Vengeance
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Artistic interests, as a personality trait, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.
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