StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Smiling Suburbanites.”
Digital Tribe Summary: Smiling Suburbanites
Skewing ever-so-slightly female, this suburban tribe finds its ages fairly evenly distributed among those brackets 25 and up.
The shared affinities here are a bit of a mixed bag, but comedy and museums are among them.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Smiling Suburbanites
Those aged 45 to 54 dwell within this tribe to a degree exceeding the average U.S. online audience by 1.54 times.
INFLUENCERS — Smiling Suburbanites
‘It’s Always Sunny in Philadelphia’ and ‘Taxi’ star, Danny DeVito, is a favorite of over 17% of this tribe. That percentage exceeds the index by 13.55 times.
INTERESTS — Smiling Suburbanites
90% of this tribe has an interest in humor, and 47% is interested in science fiction & fantasy.
BRANDS — Smiling Suburbanites
Adobe’s game-changing Photoshop, both brand-name and verb alike, surpasses the index here by 7.99 times.
TV SHOWS — Smiling Suburbanites
Most of these programs are comedies, to varying degrees, but some notable space has been made for ‘Rachael Ray’ and ‘Mythbusters.’
PODCASTS — Smiling Suburbanites
The Doug Benson hosted, ‘Doug Loves Movies’ podcast, appeals to a segment of this audience 7 ⅖ times larger than what’s found within the average audience.
PERSONALITY TRAITS — Smiling Suburbanites
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
As a personality trait, sympathy describes one whose default setting is compassion and understanding.
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