Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Sporty, Indoors and Out.”
Digital Tribe Summary: Sporty, Indoors and Out
This largely rural tribe is over ¾ male, skewing younger (ages 18 to 35).
What unites them is a love for sports, both as spectator and participant. Loves for hunting and fishing are particularly evident.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Sporty, Indoors and Out
Those between ages 18 and 24 are present within this tribe to a degree that is 2.37 times larger than the U.S. average.
53.62% here earn under $50k annually, which surpasses the baseline by 1.16 times.
INTERESTS — Sporty, Indoors and Out
10.28% of this tribe loves fly fishing, a percentage that is 9.58 times greater than the website.
BRANDS—Sporty, Indoors and Out
6.51% of this bunch frequents Bass Pro Shops. This percentage exceeds the national average by 25.54 times.
INFLUENCERS—Sporty, Indoors and Out
Kirk Herbstreit, football analyst for ESPN‘s ‘College Game Day,’ is a top influencer for 8.06% of this tribe’s members. This percentage exceeds the index by 5.71 times.
PRINT MEDIA—Sporty, Indoors and Out
Long-running hunting and fishing periodical, ‘Field & Stream,’ is read by a segment of this tribe that is 76.77 times greater than the baseline.
41-years into its existence, ESPN‘s daily ‘SportsCenter‘ program is a favorite for 47.33% of this group, a percentage surpassing the American average by 4.86 times.
PERSONALITY TRAITS —Sporty, Indoors and Out
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
In the context of personality, assertiveness describes one who is not necessarily uncompromising, bossy, or demanding so much as they are unafraid to ask for what they want.
This tribe averages in the 62.3rd percentile for this trait.
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