StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Suburban Globetrotters.”
Digital Tribe Summary: Suburban Globetrotters
This tribe of urbanites and nearby suburbanites skews slightly female, and decidedly older (ages 35 and up).
Their greatest common loves all involve travel — be it by air, water, or land — and hotel accommodations.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Suburban Globetrotters
Women are the majority here, but, at 57.73%, not overwhelmingly so.
Nearly 43% of this tribe earns under $50k annually, An additional 41.56% earns between $50k and $100k.
The segment earning over $100k a year surpasses the U.S. average by 1.45 times.
INFLUENCERS — Suburban Globetrotters
Chef and culinary expert, Andrew Zimmern, is most famous for his Travel Channel series, ‘Bizarre Foods,’ which explores the foods and cultures of the globe’s far flung corners,
Zimmern is a favorite influencer of a percentage of this tribe that is 13.3 times larger than the U.S. average.
BRANDS —Suburban Globetrotters
Airlines, hotel chains, and a cruise line populate this list.
Over 23% of this tribe’s member fly on Southwest Airlines, and that percentage surpasses the index by 34.55 times.
TRAVEL DESTINATIONS —Suburban Globetrotters
A mix of destinations foreign and domestic, including whole regions and countries, as well as specific cities, make up this list.
StatSocial‘s beautiful and indomitable hometown, New York City, is a favorite of nearly 20% of those here, and that exceeds the baseline by 20.41 times.
WEBSITES —Suburban Globetrotters
TripAdvisor’s website and app are regularly used by 27.69% of those in this group. That segment-size is 35.93 times greater than the average.
PERSONALITY TRAITS —Suburban Globetrotters
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Cooperation, in a personality context, describes someone for whom maintaining peace is a priority. This tribe averages in the 82.05th percentile for possessing this trait.
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