StatSocial Digital Tribes  —  Syncopate That 808

Jun 22, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Syncopate That 808.”

Digital Tribe Summary: Syncopate That 808

A backyard barbecue attended by many of this tribe’s favorite influencers.

A bit outside of the city, somewhere in the ‘burbs, resides this mostly young, ⅗ male tribe of southerners.

A profound love of hip hop bonds this group. They are particularly fond of currently active artists who originate from America’s south.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Syncopate That 808

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.25 times.

Confidently more male than female, but not overwhelmingly so. Women are in this tribe.

A bit over 42% here are between ages 18 and 24, with nearly 73% being between 18 and 24.

Nearly 72% earn under $50k annually.

INFLUENCERS — Syncopate That 808

All influencers here are hip hop performers.

One is a DJ/producer, the rest rappers (with some of those MCs being producers, label heads, etc., as well).

The majority are, or were, associated with the genre of hip hop called trap.

Jeezy and Yo Gotti.

TV SHOWS — Syncopate That 808

Nearly 9% of this tribe are fans of VH1’s reality TV franchise, ‘Love & Hip Hop.’

Fans of ‘L&HH’ are in this tribe to a degree to exceeds their occurrence within the average U.S. audience by 13.54 times.

A ‘Love & Hip Hop: Atlanta’ (season 3) meme.

BRANDS — Syncopate That 808

A love of sports, of sneakers, and of course, of hip hop are all evident in the above list.

Foot Locker and 2K Sports (producers of the widely loved ‘NBA 2K’ series of games) top things off.

But we also see Atlanta’s football Falcons, and basketball Hawks, Houston’s Texans and more..

Throwback Foot Locker ad, circa early-80s.

INTERESTS — Syncopate That 808

Those with an interest in astrology can be found here to a degree that exceeds our baseline by over four times.

A bit over ⅕ of this tribe displays an interest in the many practical uses of the cannabis plant.

Arguably most surprising is the rather evident love of board games and puzzles. That love is shared among a percentage of this tribe exceeding the average U.S. online audience by 3.14 times.

Concept art for an astrology-based TV show hosted by Gucci Mane and Waka Flocka Flame. We’ve not officially pitched it yet, so please don’t steal our idea..

WEBSITES — Syncopate That 808

DatPiff is a vital online resource for all hardcore hip hop fans. It makes available, for free download, a dizzying array of mixtapes, from both established and up and coming rappers, DJs, and producers.

It finds fans here to a degree surpassing the baseline by 44.61 times.

Five of the sites here directly relate to hip hop, and three others largely do.

PERSONALITY TRAITS — Syncopate That 808

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for constant stimulation, novelty, and surprise. As consumers, they are far more likely to try not only new brands, but new types of products altogether.

This group averages in the 75.6th percentile for this trait.

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