StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Team Spirit.”
Digital Tribe Summary: Team Spirit
This largely rural, and distantly suburban, tribe skews comfortably female (about 65%), with the majority of its members being over 45-years of age.
They are united in their love for contemporary gospel music and faith in Christianity.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — Team Spirit
Women are the majority here, accounting for over 65.15% of this tribe’s members.
Nearly 53% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.15 times.
The slight but confident majority of this tribe’s members are over 45-years of age, with 26.46% being at least 54.
INFLUENCERS — Team Spirit
Award winning, multiple-time Grammy nominated gospel singer / songwriter, and Founder / Senior Pastor of Grand Rapid, Michigan’s Lighthouse Full Life Center Church, Marvin L. Sapp, is a favorite of 29.3% of those here. This segment-size exceeds our index by 76.83 times.
INTERESTS —Team Spirit
The secular sounds of the gospel influenced genres of R&B & Soul can count 21.21% of this tribe’s members as big fans. This percentage is 1.58 times larger than the average.
BRANDS —Team Spirit
Christian charity, Compassion International, whose mission statement is to “release children from poverty, in Jesus’ name,” is a favorite cause for a segment of this tribe that is 6.74 times greater than the index.
WEBSITES —Team Spirit
BibleGateway.com, a site owned by HarperCollins Christian media subsidiary, Zondervan, is a favorite web destination for a segment of this tribe that is 29.75 times larger than the average.
PERSONALITY TRAITS —Team Spirit
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Altruism, as a personality trait, describes those who find putting the needs of others before their own to be its own reward. This tribe’s members average in the 74.8th percentile for possessing this trait.
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