StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “That’s a Heck of a Lot of Tech.”
Digital Tribe Summary: That’s a Heck of a Lot of Tech
This over ¾ male tribe resides mostly in the city. The vast majority of its members are over 35-years of age.
They are techies who are united through their interests in information technology, entrepreneurs, software, systems, and business solutions.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — That’s a Heck of a Lot of Tech
Making up a bit under ⅓ of this group, women quite present here.
While over a quarter of this tribe’s members are between ages 18 and 34, the majority fall between 35 and 54.
INFLUENCERS — That’s a Heck of a Lot of Tech
LinkedIn co-founder, author, and venture capitalist, Reid Hoffman, is a favorite influencer of over 14% of this tribe. That percentage is 65.16 times greater than the U.S. average.
BRANDS —That’s a Heck of a Lot of Tech
Business advisory firm, Gartner, leads the pack here, finding interest with nearly 10% of this group. That percentage is 44.70 times greater than the US average.
TV SHOWS —That’s a Heck of a Lot of Tech
ABC’s celebration of innovation and enterprise, ‘Shark Tank,’ is a favorite with a segment of this tribe that is 5.39 times larger than the U.S. average.
PODCASTS —That’s a Heck of a Lot of Tech
NPR‘s ‘Science Friday‘ podcast is a favorite of a segment of this group that is 2.42 rimes larger than the average.
YOUTUBE CHANNELS—That’s a Heck of a Lot of Tech
Jason Langevin’s tech and gaming oriented channel, JayzTwoCents, finds fans within this audience to a degree 2.19 times greater than the index.
PERSONALITY TRAITS —That’s a Heck of a Lot of Tech
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Intellect, in a personality context, describes those who are not only willing, but driven to ponder the big questions, and to never stop searching for the answers. This tribe averages in the 78.5th percentile for possessing this trait.
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