StatSocial Digital Tribes — That’s a Heck of a Lot of Tech

Jul 22, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “That’s a Heck of a Lot of Tech.

Digital Tribe Summary: That’s a Heck of a Lot of Tech

This over ¾ male tribe resides mostly in the city. The vast majority of its members are over 35-years of age.

They are techies who are united through their interests in information technology, entrepreneurs, software, systems, and business solutions.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — That’s a Heck of a Lot of Tech

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The male portion of this tribe exceeds what would be found within the average U.S. online audience by 1.36 times.


Making up a bit under ⅓ of this group, women quite present here.

While over a quarter of this tribe’s members are between ages 18 and 34, the majority fall between 35 and 54.

INFLUENCERS — That’s a Heck of a Lot of Tech

LinkedIn co-founder, author, and venture capitalist, Reid Hoffman, is a favorite influencer of over 14% of this tribe. That percentage is 65.16 times greater than the U.S. average.

Marc Andreessen (center), in 1995, flanked by his fellow Netscape executives, Jim Barksdale and James Clark. He is a favorite influencer of over 17% of this tribe’s members. 

BRANDS —That’s a Heck of a Lot of Tech

Business advisory firm, Gartner, leads the pack here, finding interest with nearly 10% of this group. That percentage is 44.70 times greater than the US average.

In 2016, the San Diego Gartner Digital Marketing Conference started on March 17, St. Patrick’s Day. The above is a speculative graphic we posted at the time, portraying how we thought proceedings might unfold (we don’t recall how accurate our prediction turned out to be).  

INTERESTS—Beam Me Up Before You Go-Go

Nearly ¼  of this tribe’s members display an interest in software development, a segment-size that is 16.74 times greater than the baseline.

Pioneering computer scientist, Fernando Corbató, shown here in the MIT computer science lab, in 1965. 

WEBSITES —That’s a Heck of a Lot of Tech

Sites related to tech news, investing, advice, and careers can all be found here. 11.63% of this group are readers of Gizmodo, and that percentage surpasses the index by 12.95 times.

Remember conferences where we all could meet up with industry insiders and network with a slew of companies in a short period of time? Here is one of those — VentureBeat‘s 2019 Transform conference, in San Francisco.  

TV SHOWS —That’s a Heck of a Lot of Tech

ABC’s celebration of innovation and enterprise, ‘Shark Tank,’ is a favorite with a segment of this tribe that is 5.39 times larger than the U.S. average.

Lara Lewington on BBC News‘ gadgets, computers, and games oriented program, ‘Click.’,

PODCASTS —That’s a Heck of a Lot of Tech

NPR‘s ‘Science Friday‘ podcast is a favorite of a segment of this group that is 2.42 rimes larger than the average.

Radiolab”s co-hosts, Jad Abumrad and Robert Krulwich,

YOUTUBE CHANNELS—That’s a Heck of a Lot of Tech

Jason Langevin’s tech and gaming oriented channel, JayzTwoCents, finds fans within this audience to a degree 2.19 times greater than the index.

Jason Langevin of JayzTwoCents.

PERSONALITY TRAITS —That’s a Heck of a Lot of Tech

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Intellect, in a personality context, describes those who are not only willing, but driven to ponder the big questions, and to never stop searching for the answers. This tribe averages in the 78.5th percentile for possessing this trait.

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