StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “The All-Embracing Enigmatic.”
Digital Tribe Summary: The All-Embracing Enigmatic
We suggest not fearing the unknown, but instead gearing up to give it a big ol’ hug. After all, a terrifying spectral ghoul is just a friend you haven’t met yet. This largely urban tribe is roughly 59% female and rather evenly spread-out, age-wise.
They are united by shared affinities for an eclectic array of things, from rugby to the paranormal. They are clearly a passionate bunch, but just not so easily pigeonholed.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — The All-Embracing Enigmatic
EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.18 times.
Those ages 18 to 24 are under-indexed here by 0.40 times. The other age brackets, however, are evenly represented (whatever the relation of their presence to the U.S. average).
While those earning under $50k annually, at 55.16%, are present here to a degree that is 1.19 times greater than the index.
Giorgio de Chirico’ 1911 painting, ‘The Enigma of the Hour.‘ This image makes as much sense here as any other. INFLUENCERS —The All-Embracing Enigmatic
We’ll break down this list, influencer by influencer, and allow those reading to draw their own conclusions, or spin their own narratives about this bunch.
1) The founder and CEO of automobile repair shop West Coast Customs (who was also featured on reality programs involving the shop)
2) A reasonably popular (in France) Franco-Algerian pop singer.
3) A very popular Russian social media influencer, who only posts in Russian.
4) The controversial figure behind the ‘Girls Gone Wild‘ series of home videos.
5) An Australian rugby player.
6) A former WWE Diva.
7) A WNBA player and coach.
8) A model who was big in the early ’10s, and is now a reasonably popular Instagram influencer.
9) A popular (in India) Indian pop star.
10) A trombone player and bandleader who was one of the biggest names in 70s salsa music.
Ryan Friedlinghaus of West Coast Customs, a top influencer for 22.89% of this tribes members. This percentage is 66.47 times greater than the baseline. INFLUENCERS —The All-Embracing Enigmatic
With rugby pro, Quade Cooper, on the influencer list, something resembling a faint narrative pokes its head out before retreating. All the same, 6.19% of this tribe is made up of rugby fans, and this percentage exceeds the baseline by 10.77 times.
Magic & illusion finds favor with a segment here that is 4.41 times greater than the baseline, and cats, the animal, are beloved to a degree that is 2.54 times greater. So, here is the not-at-all-creepy Mister Mistoffelees — a magician cat — from 2019’s, maybe just a wee bit derided, film adaptation of Andrew Lloyd Webber‘s musical, ‘Cats.’ BRANDS —The All-Embracing Enigmatic
An interest in clothing and style is maybe present here? Weight loss and boxing are interests above, and some of MusclePharm‘s supplements are certainly designed to aid one in each pursuit.
To celebrate this thread of continuity, we will also mention that the segment of this tribe that uses MusclePharm‘s products is 7.65 times larger than the American average. .
The interior of Albany, N.Y.‘s Walmart Supercenter, America’s largest location of the retail giant. Customers of Walmart are present within this tribe to a degree that is 2.14 times greater than the index.TELEVISION —The All-Embracing Enigmatic
Five of the eight programs to over-index for this tribe are reality programs. So, that’s definitely a thing.
Also, the fondness that 7.73% of this bunch has for ‘Ghost Adventures’ corresponds nicely with the 7.14% noted above who are interested in paranormal phenomena. So, an additional thing, and more continuity.
Even more of a thing than either, however, is the fact that 17.64% of this tribe’s members are regular viewers of Bravo‘s long-running real estate reality show, ‘Million Dollar Listing.’ That percentage surpasses the baseline by a whopping 115.16 times.
‘Million Dollar Listing: New York.’ WEBSITES —The All-Embracing Enigmatic
WorldStarHipHop is a chief online hub for the distribution of wholesome family memes and viral videos just like grandma used to make (for the record, if necessary to say, this is facetious).
The site is a favorite of 5.02% of this tribe’s members, a percentage that is 2.94 times larger than the average.
In honor of the presence of both Android Authority and Tinder on the above list, we provide this picture of a very outdated iteration of Tinder on an equally archaic Android. PERSONALITY TRAITS —The All-Embracing Enigmatic
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Imagination, as a personality trait, describes those who bore easily. For them, fantasy is not a mere escape, but the doorway to their rich inner-lives. This tribe averages in the 66.85th percentile for exhibiting this trait.
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