StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.
Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “The Roar of the Greasepaint.”
Digital Tribe Summary: The Roar of the Greasepaint
This 55.48% male tribe mostly lives in the city. While all age brackets are well represented, those between 25 and 44 are especially present.
They are united by their love for musical theater, drag performers, and LGBTQ+ media figures.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS — The Roar of the Greasepaint
Men make up over 55% of this tribe..
Over 26% of this tribe is between ages 25 and 34, although the presence of those ages 45 to 54 is 1.41 times larger than the average U.S. audience.
INFLUENCERS — The Roar of the Greasepaint
Over 29% of this tribe’s members are fans of Cher, a percentage that is 28.81 times greater than the U.S. average.
WEBSITES— The Roar of the Greasepaint
Over 15% of this tribe’s members read the website for LGBTQ-centric publication, The Advocate. A percentage 100.76 times greater than the U.S. average.
TV SHOWS — The Roar of the Greasepaint
Nearly 32% of this tribe are fans of the Netflix series, ‘AJ & The Queen,’ which was co-created by, and starred, RuPaul. That percentage is 62.99 times greater than the baseline.
BRANDS — The Roar of the Greasepaint
The Trevor Project, a non-profit focused on suicide prevention within the LGBTQ+ community, finds support from a segment of this tribe that is 111.41 times larger than the U.S. average.
INTERESTS — The Roar of the Greasepaint
Fans of musical theater are in this tribe to a degree that is 34.79 times greater than the baseline.
PODCASTS — The Roar of the Greasepaint
Fans of ‘Welcome to Night Vale‘ can be found among this group to a degree 3.87 times greater than the baseline.
PERSONALITY TRAITS — The Roar of the Greasepaint
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Artistic interests, in a personality context, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.
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