Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “The Spirit is Willing.”
Digital Tribe Summary: The Spirit is Willing
This tribe mostly resides well outside of the city, and is a bit over ⅔ female.
They are united by their faith in Christianity, and fondness for (mostly) contemporary Christian musicians, speakers, writers, and preachers.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —The Spirit is Willing
This tribe skews a bit younger, with the majority being between ages 25 and 44. Those between ages 25 and 34 represent a segment of this tribe that is 1.20 times larger than the U.S. average.
INFLUENCERS — The Spirit is Willing
This list is populated with a mix of ministers, motivational speakers who keep Christianity at the core of their messages, inspirational musicians, and authors.
The late C. S. Lewis, while fondly and widely known for his fantasy, fiction works — most notably his ‘Chronicles of Narnia‘ series — is also equally celebrated for his non-fiction explorations and defenses of Christianity. The best-known of these works is a 1951 anthology of transcribed talks Lewis gave on BBC radio in the ’40s, called ‘Mere Christianity.’
Lewis is a top influencer for 34.09% of this tribe’s members, and this percentage is 21.27 times greater than the baseline.
INTERESTS—The Spirit is Willing
The interests in Christian / gospel music and Christianity itself are rather clear.
Perhaps somewhat surprising at first glance is that 8% here are identified as being interested in Catholicism, surpassing the index, with their presence, by over two times. As you’ll see below, many of the media affinities shared among this tribe are faith-based and inspirational, but not wed to any sect or specific Christian doctrine.
BRANDS—The Spirit is Willing
Top influencer, Pastor Louie Giglio’s End It Movement, focused on ending global human trafficking, is a top cause for 7.73% of those found here. This surpasses the baseline by 65.12 times.
TV SHOWS—The Spirit is Willing
Secular sitcoms such as ‘The Office,’ ‘Seinfeld,’ and ‘Arrested Development‘ all find fans here.
Jimmy Fallon’s ‘The Tonight Show‘ is regularly viewed by 27.15% of those within this group, a percentage that is 1.78 times larger than the baseline.
The website for the Evangelical Christian magazine, Christianity Today (founded by Rev. Billy Graham in 1956), is visited regularly by 15.88% of those within this group. This percentage is 51.71 times larger than the average.
PERSONALITY TRAITS —The Spirit is Willing
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.
This tribe averages in the 81.65th percentile for exhibiting this trait.
— — — — — — —
We encourage you to reach out to us here.
More information on our data can be found here.
And the links below provide information on a variety of the solutions we provide:
To request a full-on demo, click here.