Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.
Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.
This entry is a deeper dive into the tribe we call “Things Are Getting Real.”
Digital Tribe Summary: Things Are Getting Real
This mostly suburban tribe skews overwhelmingly female, with the majority of its members being solidly middle-aged.
They are united by a deep love for reality television, and most especially those shows from Bravo‘s ‘Real Housewives‘ franchise.
Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.
DEMOGRAPHICS —Things Are Getting Real
A not statistically insignificant, but still rather slight, 12.15% here are male.
46.53% of this tribe earns between $50k and $100k a year, which is 1.16 times greater than the U.S. average.
INFLUENCERS — Things Are Getting Real
Jacqueline Laurita, of ‘Real Housewives of New Jersey‘ is a favorite of 52.96% of those within this tribe. This percentage exceeds the index by 84.92 times.
TV SHOWS—Things Are Getting Real
The series that premiered as the franchise’s sixth installment, ‘Real Housewives of Beverly Hills,’ narrowly edges out the competition to be the most widely beloved with this bunch. 58.31% are fans, exceeding the baseline by 71.15 times.
BRANDS—Things Are Getting Real
Affordable department store chain, T.J. Maxx, is a top brand for a segment of this tribe that is 5.49 times greater than the baseline.
INTERESTS—Things Are Getting Real
The most over-indexed interests of this bunch seem to be in keeping with what you might expect to see from the various casts of ‘Real Housewives.’
For example, cosmetic surgery is an interest of 28.09% of those found here. This segment-size is 57.96 times larger than the average.
PERSONALITY TRAITS —Things Are Getting Real
In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.
IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.
Artistic interests, in a personality context, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.
This tribe averages in the 66.75th percentile for exhibiting this trait.
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